The Marketing & AI Podcast: The MAP
The Marketing & AI Podcast: The MAP
Podcast Description
‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Podcast Insights
Content Themes
The podcast emphasizes the transformative impact of AI on marketing roles, strategies, and education. Notable episodes include discussions on enabling AI readiness in British business led by Helen Ritchie, exploring AI-driven media ecosystems with Pete Robins, and training the next generation in AI for the workplace with Alan Mulrooney. Focus areas include digital transformation, AI insights from consumer behavior, and enhancing marketing strategies through technology.
‘The Marketing and AI Podcast: ‘The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In ‘The MAP,’ we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Over the last year on The MAP, we’ve explored how AI is being adopted by marketers — but what impact is it having on our colleagues in Product?
In this episode, we speak to Dave Martin, an experienced product leader, consultant, advisor, mentor, and fractional CPO.
Dave shares his perspective on how AI is changing the way product teams process customer insight, prototype ideas, and move from concept to delivery at greater speed. We also explore how AI can support the transition from Manager to Leader, helping new leaders communicate more clearly, build trust, and navigate growing organisational complexity.
Dave’s insights are highly relevant to marketers too. This episode offers practical guidance on where AI genuinely helps, where it introduces new challenges, and how it can be used to lead with greater clarity and confidence.
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