How We Grow
How We Grow
Podcast Description
Simple branding & practical growth so you can build your portfolio career (in weeks, not years) howwegrowtoday.substack.com
Podcast Insights
Content Themes
The podcast dives into themes such as monetization strategies, personal branding, and content creation techniques, with episodes that explore topics like turning followers into paying members, understanding audience engagement, and embracing portfolio career models. Specific examples include discussions on the psychological triggers for subscription upgrades and creating effective pitches for brand deals.

Simple branding & practical growth so you can build your portfolio career (in weeks, not years)
The rules have completely changed. If your perfectly planned content calendar isn’t converting subscribers into buyers, you’re not alone. Your analytics look good, open rates are decent, you’re consistent and providing value. And yet… crickets when you ask for money.
In this video, I reflect on my journey of growing my newsletter from 0 to over 70,000 subscribers in less than a year and discuss the shift from the how-to content era to what I call the story economy.
While AI can generate strategies, what people truly crave is story-driven transformation that connects on an emotional level.
I share my personal experiences that led to a significant revenue increase, demonstrating that storytelling is what drives subscriptions and sales.
And I invite you to rethink your content approach by focusing on stories from your life that illustrate your lessons, rather than just sharing strategies.
Your action step is to write your next newsletter post starting with a personal story that makes your audience feel something.
00:00 Year of Growth Reflection
02:19 AI and Content Commoditization
04:12 Storytelling as a Revenue Driver
06:56 Psychology of Decision Making
11:18 Shifting to Story-First Approach
19:15 Embracing the Story Economy
Read the full story: https://open.substack.com/pub/howwegrowtoday/p/why-the-most-profitable-substack?r=4coz9x&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit howwegrowtoday.substack.com/subscribe

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