PharmaLinea Podcast
PharmaLinea Podcast
Podcast Description
Stay up to date with the latest trends in the nutraceutical industry. Explore useful expert insights into innovations, emerging ingredients & other key market developments.
Podcast Insights
Content Themes
Explores essential topics in the nutraceutical sector, including doctor-driven influencer marketing, consumer health trends, emerging ingredients, and market evolution with episodes highlighting insights from industry experts like Taeyoon Kim on marketing strategies and Will Cowling on health priority trends.
Stay up to date with the latest trends in the nutraceutical industry. Explore useful expert insights into innovations, emerging ingredients & other key market developments.
For a product to stand out in the flooded nutraceutical market, differentiation through clinical substantiation is key; however, many brands view this as a risk due to the high upfront costs and the lack of a guaranteed positive outcome. We discussed the future of clinical trials and how Radicle Science's technology-based platform aims to make them more accessible to everyone with Pelin Wood Thorogood, the company's Co-Founder and Executive Chairwoman.
Highlights:
00:00 Introduction
03:43 Radicle Science background
10:20 The need for alternate clinical trials design
12:59 Studies on ingredients vs. finished products
17:53 Radicle Science business model & trial design
21:11 Clinical trial platform & how it works
25:56 Trial range
28:10 Client case study
33:30 Investing in clinicals before going to market
38:15 Using the clinical data in marketing
41:02 Targeting specific subpopulations
48:10 Recognition within the industry
49:00 Justifying the investment
51:25 How marketing and clinical trials will evolve in the future
58:30 What's next for Radicle Science?
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