In a profound exploration of the challenges and triumphs of small business ownership, Emma Haigh candidly shares her experiences running Jailhouse Frock. The discussion delves into the complexities of managing a boutique in an era dominated by online shopping, highlighting the importance of personal connection and community engagement.

Emma emphasises the need for physical retail spaces to offer more than just products; they must provide an experience that resonates with customers. Through events such as vintage fashion shows and Halloween parties, she fosters a sense of belonging among her clientele, affectionately referring to them as the ‘Bad Girls Club.’ This intentional branding reflects her desire to cultivate a supportive and fun environment within her shop, which goes beyond mere transactions and fosters lasting relationships.

The conversation serves as an insightful commentary on modern retail dynamics and the significance of creating memorable experiences for customers.

Links referenced in this episode:

• jailhousefrock.com

Companies mentioned in this episode:

• Jailhouse Frock
• John Lewis
• Doddington Hall
• The Pessimist
• Southside
• Lincoln Big
• Enterprise Vision Awards
• Going Places Award
• Lincolnshire