We interview Avelino Rodríguez, CEO of The Lift, to talk about the business of creativity in Mexico. Twenty years after founding The Lift, Avelino explains how he built a world-class audiovisual production-services company, and what Mexico needs to become a genuine global creative hub comparable to Korea. We also discuss Productistas, his and Ilana Sod's new podcast focused on Mexico’s creative industries.

Then we turn to the week’s business news:

Consorcio ARA: its proposed tender offer, and what it says about the continuing shrinkage of Mexico’s listed mid-cap market.

Advent / CONTPAQi: why a large investment in traditional business software is especially interesting as AI is putting pressure on some software valuations.

Nu México: another CEO change, a new CFO, and the execution challenge of scaling rapidly across multiple markets.

The peso: from market darling to laggard in a month as the carry trade unwinds.

Exports: Mexico’s extraordinary AI-driven export boom.

Diesel: the government’s increasingly expensive effort to subsidize prices while tightening traceability and enforcement around fuel sales.