Shelf Help
Shelf Help
Podcast Description
Welcome to Shelf Help: your resource for all things retail. From marketing strategies to product development to managing inventory, Shelf Help is your guide to navigating the retail landscape.
I am your host, Tina Wells. After working with some of the most successful brands––Apple, Procter & Gamble, American Eagle Outfitters, and the Oprah Winfrey Network, to name a few––I went on to launch two product lines. One was sold in over 1,500 Target stores and the other was sold in over 1,800 retail locations. Now, I am compiling all of my learnings, along with some of the most successful founders and industry insiders into this podcast, so that you can launch, run, and grow the successful retail business of your dreams. Ready to get your product onto the shelves?
Podcast Insights
Content Themes
The podcast covers various topics related to the retail landscape such as marketing strategies, sustainable practices, and brand authenticity. Specific episodes include discussions on ethical production, like with Angela O'Brien from Cleobella, and insights on innovative marketing from Ross Martin of Known Media Agency, highlighting how data can drive retail success.
Welcome to Shelf Help: your resource for all things retail. From marketing strategies to product development to managing inventory, Shelf Help is your guide to navigating the retail landscape.
I am your host, Tina Wells. After working with some of the most successful brands––Apple, Procter & Gamble, American Eagle Outfitters, and the Oprah Winfrey Network, to name a few––I went on to launch two product lines. One was sold in over 1,500 Target stores and the other was sold in over 1,800 retail locations. Now, I am compiling all of my learnings, along with some of the most successful founders and industry insiders into this podcast, so that you can launch, run, and grow the successful retail business of your dreams. Ready to get your product onto the shelves?
To close out Season 1 of Shelf Help, I’m joined by Angela O’Brien, founder of the sustainable fashion and accessories brand Cleobella. Angela shares her remarkable journey from selling handmade accessories at local farmers markets to landing partnerships with major retailers like Nordstrom, Anthropologie, Rent the Runway, and more.
Throughout our conversation, Angela outlines the journey to becoming a certified B Corp, including how she continues to cultivate lasting relationships with artisans across Asia, creating a solid foundation for sustainable, purposeful growth. She also touches on how she and her team are navigating the ever-changing social media marketing landscape while maintaining authentic connections to their core demographic. Whether you’re an aspiring entrepreneur or ethical fashion lover (or both!), Angela’s story offers incredible insight into what it takes to build a mission-driven brand with patience and passion.
IN THIS EPISODE:
– (4:22) How Angela’s around-the-world trip inspired the first Cleobella designs
– (8:18) The importance of sustainability and ethical production in Cleobella’s business model
– (14:04) Advice for building and maintaining relationships with international artisan partners
– (16:28) Behind-the-scenes of selecting aligned wholesale retailers
– (18:08) Examples of how to create an authentic brand story and resonate with customers on social media
– (29:37) Angela’s advice for aspiring entrepreneurs about patience and staying true to your values
CONNECT WITH ANGELA
CONNECT WITH TINA
Mentioned in this episode:
Scale your product-based business with Founders Framework!
Launch your product strategically and responsibly with guided expertise from Wellspring Studio!
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