The CUSP Show
The CUSP Show
Podcast Description
Home of the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics. thecuspshow.substack.com
Podcast Insights
Content Themes
The series explores diverse sports-related topics including sports betting trends, athlete branding, technology in officiating, and the evolution of collegiate sports, with specific episodes delving into trends in personal branding for athletes, the impacts of legalized sports gambling, and advancements in sports technology.
Home of the Columbia University Sports Management Podcast (‘The CUSP Show’), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics.
Joe and Tom are joined by Dee Kundra, Managing Director of the Americas for FC Bayern Munich, one of the most storied and successful clubs in global football. Dee shares her career journey from studying fashion in London to breaking into sports with the New York Cosmos, Liverpool FC, and helping Bayern Munich establish its North American presence. She talks about how the club grew its fan base in the U.S. from just 8 official supporter groups to over 100, the strategic thinking behind Bayern’s U.S. office, and the challenges and opportunities tied to the upcoming FIFA Club World Cup in 2025. Dee also discusses how the club builds relationships on the ground, activates its global brand locally, and navigates the evolving social media landscape.
The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.