From the vibrant streets of Soweto to becoming Managing Director of To The Max Sport, Sbusiso “Sbuda Roc” Mbambo’s journey represents the evolution of South African talent management. In this captivating conversation, we sit down with the visionary executive who shocked the industry by stepping into “retirement” only to emerge stronger through his renaissance in sports management.

Born into South African music royalty as the son of Nhlanhla Mbambo (Brenda Fassie’s ex-husband) and raised under the guidance of stepfather Chicco Twala, Sbusiso deliberately chose to build his own empire rather than coast on family legacy. His transformation from AKA’s road manager to founding SBR – a comprehensive entertainment powerhouse – showcases a management philosophy rooted in authentic relationships and strategic innovation.

From his breakthrough as the manager who formalized road management in South Africa to signing breakout stars Pabi Cooper and Costa Titch, Sbusiso has consistently proven his eye for emerging talent across genres. His multi-industry expertise extends from negotiating Carol Tshabalala’s groundbreaking SuperSport contract to pioneering the introduction of Octave Finance and Trading to South Africa.

What sets this “student of the game” apart is his ability to translate decades of music industry mastery into sports management success through To The Max Sport – proving that true management transcends industry boundaries and creates lasting impact across entertainment and sports landscapes.

*Key Conversation Points:*

•⁠ ⁠The strategic “retirement” and renaissance through To The Max Sport

•⁠ ⁠From Teargas road management to comprehensive entertainment empire

•⁠ ⁠Eight years unpaid with Jozi/Motherland Crew: Learning through sacrifice

•⁠ ⁠How the “Sbuda Roc” identity represents more than a nickname

•⁠ ⁠Building SBR from Moozlie to industry-defining signings

•⁠ ⁠Growing up Fassie/Twala: When music royalty shapes your DNA

•⁠ ⁠Architecting Carol Tshabalala’s broadcasting legacy

•⁠ ⁠How music management expertise translates to sports excellence

This episode reveals how true management mastery creates sustainable systems that transform industries and build legacies beyond traditional boundaries.

*Guest:* Sbusiso “Sbuda Roc” Mbambo

Managing Director at To The Max Sport | Founder of SBR Management | Road Management Pioneer

*Follow Us:*

Guest: @sbudarock

Host: @ntando_zikalala_

Show: @morethanmanagement_

Agency: @tothemaxmanagement

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