The Making of a Coach
The Making of a Coach
Podcast Description
The Making of a Coach takes you on the paths of succesful Coaches, Facilitators and People Developers. Learn how they turned their passion into profession.
Take inspiration for your own journey as a coach by listening in on deep conversations on how they became who they are, how they made coaching their business and the methods they use to help people grow.
Tobias Weghorn, co-founder of the global brand metaFox Coaching Tools, dives into coaching practice as well as pricing and positioning, taking a look behind the practice of successful coaches.
More on https://metaFox.eu/podcast
Podcast Insights
Content Themes
The podcast explores themes of coaching methodologies, personal growth, and business development within the coaching sector. Specific episodes delve into topics like outdoor coaching experiences, leadership development, multicultural influences in coaching, and the use of personality tools such as MBTI, with examples including walk-and-talk coaching and unique pricing strategies.

The Making of a Coach podcast takes you on the paths of succesful Coaches, Facilitators & People Developers. Learn how they turned their passion into profession and listen in on intimate coaching demos.
Listen how they became who they are, how they built their business and the methods they use to help people grow. Take inspiration for your own journey as a coach.
Tobias Weghorn, co-founder of the global brand metaFox Coaching Tools, dives into entreprenurial hacks and looks behind the practice of successful coaches.
More on https://metaFox.eu/podcast
On this episode, Tobi meets Julika Franke for a coaching demo that starts as brand positioning and quickly turns into imposter syndrome coaching around stepping into a coach‑trainer role. Julika usually uses her Business Hub approach to map roles, goals, and visibility, revealing to come up with clear positioning and a crisp mission. In Tobi's example they find a way to fit all his hats under the vision statement of metaFox: ”A world embracing emotional intelligence”.
Key Learnings:
- How a vision statement can serve as north star and unify different roles.
- How Julika defines a founder‑level role map (visionary, product developer, ambassador, trainer).
- How this kind of positioning work can be an alternative to mindset coaching for overcoming imposter syndrome.
Resources:
- Julika Franke's Website: https://julika-franke.de/
- Julika Franke's LinkedIn: https://www.linkedin.com/in/julika-franke/
- Find your Coaching Tool: https://metaFox.eu
- Try the metaFox Strengths Discovery: https://strengths-discovery.com
- Connect with Tobi on LinkedIn: https://linkedin.com/in/tobiasweghorn
Episode Chapters:
00:00 Opening: Emotional Intelligence And Identity Friction
01:00 Coaching Demo Setup: From Positioning To Imposter Syndrome
03:00 The Business Hub: Structuring Brand Positioning
06:00 Meta Fox Inner Journey And Tools For Emotional Intelligence Coaching
12:00 Training Roots: MBTI And Early Facilitation
15:00 Naming The Imposter Syndrome Coaching Challenge
18:00 Mission, Roles, And Personal Branding For Coaches
25:00 Two Worlds Collide: Engineering Vs Coaching Identity
35:00 From Clarity To Market: Positioning, Offer, And Visibility
41:00 Rethinking The Coaching Industry And Value Focus

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.