In this episode of Real Estate Distilled, hosts Liz and Scott Hack revisit a standout presentation from their national conference: Brandon Duncan’s masterclass on writing effective prompts and using AI tools like ChatGPT to streamline and supercharge your real estate business.

Whether you’re a total beginner or already dabbling with AI, Brandon breaks down how to get meaningful results from tools like ChatGPT by doing one simple thing—learning how to prompt with purpose. He dives into how to build your own AI persona—a game-changing approach that trains ChatGPT to sound like you and write with your voice, tone, and brand language. No more “boasting” bathrooms and robotic property descriptions!

Brandon also shares practical, real-world use cases from his own team in Raleigh, NC, including how AI helps:

• Write smarter property listings
• Handle lead qualification and follow-up
• Auto-respond to social DMs (the right way)
• Roleplay sales scenarios using real coaching scripts
• Replace repetitive admin tasks with AI agents

From low-code tools like Make.com and Zapier to powerful platforms like Retail and ElevenLabs, Brandon offers a behind-the-scenes look at what’s working now—and what’s coming next.

If you’ve ever felt overwhelmed by AI or unsure where to start, this episode will show you how to take the first step, build smarter systems, and stay ahead of the curve—without needing a computer science degree.

Tune in for a conversation that’s practical, energizing, and packed with tools and tactics you can implement today.