Truer Business Podcast
Truer Business Podcast
Podcast Description
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Podcast Insights
Content Themes
The podcast delves into various themes relevant to creative business owners, such as launching and growing an online business while balancing family life, mindfully structuring business practices for sustainable success, and embracing ethical entrepreneurship. Notable episodes include discussions on overcoming burnout, marketing as a human, and finding personal alignment in business.
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Welcome to Season 3 of the Truer Business Podcast! This season is all about setting yourself up for ease — no hustle, no pressure tactics, no pie-in-the-sky goals. Just gentle, sustainable growth.
So far, this year has felt anything but gentle, and growth? HAH. Lauren talks about trying to find balance between business and baby. Kara shares her best AI hacks for streamlining email management. And, by the way, AI is coming for us all (and we talk a bit about how we’re pivoting our service-based businesses with that in mind).
In this first episode, Kara and Lauren pull back the curtain on what “gentle growth” really looks like in their own businesses right now — including the messy, imperfect, sometimes hilarious reality of it.
What we cover in this episode:
The reality of building while life is happening. Lauren is navigating new motherhood with a five-month-old and just 10 hours of childcare a week, which has completely reshaped how (and when) she gets work done. Kara reflects on how inconsistent marketing can actually be the gentle approach — you can’t always build the thing and market it at the same time.
AI, copywriting, and the big pivot. Lauren is repositioning her 18-year copywriting business to meet clients where they are in the age of AI — moving toward a coaching model that helps people get more out of their AI drafts rather than replacing them entirely. We talk about where AI genuinely helps, where it falls short, and why the human on both ends is still everything.
Our actual AI workflows. We share the tools and hacks we’re using to reclaim time — from Lauren’s voice-to-text newsletter method to Kara’s Gemini email system that means she barely reads her own inbox anymore. Practical, real, and yes, slightly chaotic.
The list that never ends. We revisit a mindset shift that’s stuck with Kara since her health coaching days: as a business owner, your to-do list will never be done. And once you truly accept that, something loosens.
Protecting your energy. From outsourcing house cleaning guilt-free to setting a hard 5:30 PM stop time, we talk about offloading anything that drains you — because every hour of your time has real business value.
Finding the pace that honors your whole self. A mantra Lauren is sitting with this season, and the thread that ties everything together.
Resources mentioned:
- Free AI Copy Framework Workshop: kseocreative.com
- Lauren’s new lead magnet: an AI copy checklist covering what AI misses and how to fix it
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