Truer Business Podcast
Truer Business Podcast
Podcast Description
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Podcast Insights
Content Themes
The podcast delves into various themes relevant to creative business owners, such as launching and growing an online business while balancing family life, mindfully structuring business practices for sustainable success, and embracing ethical entrepreneurship. Notable episodes include discussions on overcoming burnout, marketing as a human, and finding personal alignment in business.

The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Michelle Wilson is a contract attorney helping service providers, consultants and coaches use contracts to create better boundaries (and have fewer client issues). We’re talking about how to use contracts to make our business easier, including termination clauses, getting paid on time, and AI usage disclosure. If you’re unsure whether you need a contract, or if your contract is good enough, or what a contract might do for you and your client relationships—this episode is for you! Our favorite phrase from this episode: “If you care about it, have them initial it.”
You can find Michelle Wilson and her robust suite of contract templates at https://bymichellewilson.com/. Get her FREE missed payment clause so you can pause work when invoices go unpaid at www.theceolegalloft.com/links
Michelle Wilson
https://bymichellewilson.com/
instagram.com/thetrademarkattorney_
Connect with Kara & Lauren
Podcast website: https://truerbusinesspodcast.com/
Lauren’s website: https://www.truerwordsbylauren.com/
Kara’s websites: https://guidedonline.com/ and https://narrativewebdesign.com/

Disclaimer
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