Truer Business Podcast
Truer Business Podcast
Podcast Description
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Podcast Insights
Content Themes
The podcast delves into various themes relevant to creative business owners, such as launching and growing an online business while balancing family life, mindfully structuring business practices for sustainable success, and embracing ethical entrepreneurship. Notable episodes include discussions on overcoming burnout, marketing as a human, and finding personal alignment in business.
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Theresa Mazzuco is a business coach and consultant who helps women turn their ideas into sustainable businesses. In Your Business Blueprint, she guides founders through everything from offers and pricing to systems, operations, and marketing so they can build a business that actually works.
Our theme this season is gentle growth, and the reason we wanted to talk to Theresa is that we both firmly believe that ANY growth (but especially gentle growth) has to have the right foundations, and foundations for sustainable and scalable growth are Theresa’s specialty. Theresa talks about her exceptionally varied entrepreneurial origins, and the 10-step framework she created that were critical to every business she’s built, and helped others build.
We also talk about pricing, our ideal calendars, the trouble with scaling (and why it’s not for everyone), and what new business owners really need to set themselves up for long-term success. Plus: Fill Your Cup Days (let’s make it a thing!)
You can find Theresa Mazzuco at https://www.yourbusinessblueprint.biz/ and on Instagram @trebuildsbusinesses
Disclaimer
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