Truer Business Podcast
Truer Business Podcast
Podcast Description
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Podcast Insights
Content Themes
The podcast delves into various themes relevant to creative business owners, such as launching and growing an online business while balancing family life, mindfully structuring business practices for sustainable success, and embracing ethical entrepreneurship. Notable episodes include discussions on overcoming burnout, marketing as a human, and finding personal alignment in business.
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Lauren and Kara introduce Babyproofing Your Business, a limited series of the Truer Business Podcast. Lauren is about to give birth AT ANY MOMENT—but while she’s waiting for baby to arrive, she and Kara are interviewing women who had established service-based businesses, or who were building their businesses, when they had a baby. There aren’t a lot of conversations around growing a business you’re passionate about AND balancing that with a new baby, or toddlers, or older children. The conversation tends to be more like “Oh! Are you still planning to work?” Yes, yes we are.
In Episode 1, Lauren and Kara talk about:
Kara’s motherhood journey as a website designer and equestrian program manager
How she and Lauren don’t fall into the “mother” archetype (and kinda envy those who do!)
The identity shifts that happen as an “older” first-time mom—and the shifts that don’t happen
Diversifying income streams, and focusing on what’s really important plus what brings us joy
Maintaining the hobbies and passions that matter, and allowing what doesn’t matter to fall away
Content warning: Lauren wonders if she’s a “maternally divergent jerk,” and is trying to be respectful of everyone’s individual motherhood experience, while acknowledging that her experience feels very different from what may be more mainstream. This podcast is best suited for those who don’t feel like they neatly fit into the maternal mold.
Find Lauren at truerwordsbylauren.com
Find Kara at guidedonline.com and narrativewebdesign.com
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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