Truer Business Podcast

Truer Business Podcast
Podcast Description
The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
Podcast Insights
Content Themes
The podcast delves into various themes relevant to creative business owners, such as launching and growing an online business while balancing family life, mindfully structuring business practices for sustainable success, and embracing ethical entrepreneurship. Notable episodes include discussions on overcoming burnout, marketing as a human, and finding personal alignment in business.

The Truer Business Podcast is the antidote to the hustle-culture-overnight-success-7-figure-goals noise for creative business owners looking to live and work on their own terms. Led by real-life solopreneurs, ethical copywriter Lauren Van Mullem and website designer Kara Ferreira, the podcast features conversations that get to the truth behind the big questions of entrepreneurship.
If you’re ready to do work that fills you up with the time and resources to live a life you love, but you aren’t chasing shiny pennies and overnight success, we’re here to shed more light on:
What it’s really like to launch and grow your own online business as a solopreneur with kids/partners/pets who need your time and attention too
How to mindfully craft your business so it lights you up rather than drains your battery
The slow living path to sustainable success
Ethical online business practices, plus gray areas, and choose-your-own-adventure values
Breaking all the rules and re-envisioning what online entrepreneurship means
Our guests are both leading and leading-on-a-smaller-scale entrepreneurs. In season one, we’re delighted to have in-depth conversations with Rebecca Tracey of the Uncaged Life, Jessie May Kezele of the Daring Fempreneur, and many other wonderful business-owners.
So, if you’re ready to build, grow, or pivot your online business while still having time for the little things (like slowly sipping your morning cup of coffee) and the big things (like taking time off to be with your kids or building a 3-day work week just for you), let’s dive in!
In the somewhat delayed (hey, we’re running businesses, people!) final episode of the season, we share how in the midst of launching this podcast season, which turned out to be all about burnout, it became obvious to us both that we’re a bit burnt out! We also discuss practicing discerment and finding more alignment across our businesses. Kara shares why she’s re-doing her own website… again. Lauren discusses the challenges that AI is creating for copywriters and we do a whole lot of brainstorming around how we can more forward, better, in our businesses.
Say hello: [email protected] Follow Kara & Lauren on Instagram: @karacocreative @truerwordsbylauren

Disclaimer
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