The Family Practice Podcast
The Family Practice Podcast
Podcast Description
Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too. Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, Jacqui Jakubowicz, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before! Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them.
Podcast Insights
Content Themes
The podcast primarily focuses on family and pediatric chiropractic practices, clinical mastery, and leadership. Episodes address topics such as building trust with families, communication strategies, and scaling practices effectively. For instance, one episode discusses the role of 'Care Advocates' in enhancing patient trust, while another explores balancing personal life and a thriving practice.
Welcome to The Family Practice Podcast, the podcast for students + chiropractors seeking to ignite and scale a pure principled, successful, and WILDLY fulfilling Family Chiropractic Practice
Join your host, Dr. Tony Ebel, founder of The Pediatric Experience, as he shares insights and wisdom gained from 15+ years running the world’s leading Family & Pediatric Chiropractic practice and mentoring thousands of chiropractors to build the family practices of their dreams too.
Dr. Tony is joined by co-hosts Dr. Matt Hill, Dr. Allie Wright, and incredible guests—chiropractors, associates, and CAs—making a massive impact around the world.
We take the gloves off, have fun, and get in some laughs while discussing the step-by-step strategies to level up your clinical and adjusting skills, communication, marketing, systems, leadership, and practice growth like never before!
Moms, dads, and families need us now more than ever—let’s make sure we’re ready for them.
In this episode, Dr. Allie Wright interviews Jalisa Reitz, head of brand and content marketing at The Pediatric Experience/PX Docs, about branding for chiropractors. Jalisa defines brand as the gut feeling and trust people have before meeting you, emphasizing that branding is always happening and should be intentional, rooted in mission, and consistent across marketing and patient experience. They discuss the cost of unclear branding (confusion, hesitation, slower growth, exhaustion), the importance of niching and psychographics, avoiding shiny-object dilution, using stories to build hope and trust, and protecting the brand (including with AI). Jalisa previews the PX Marketing Engine with staged tiers for brand foundation, content output, and full-funnel growth for PX members.
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Links & Resources:
LEARN MORE ABOUT THE PX MARKETING ENGINE
FREE PX Trainings
- The Proven Path to a Thriving Family Practice
- How Data-Driven Chiros Are Dominating with Today's Parents
- The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments:
01:58 Meet Jalisa – Brand Expert
03:21 What A Brand Really Is
10:57 Cost Of Unclear Branding
18:18 Find Your Practice Niche
24:15 Stay Consistent Under Pressure
32:44 Consistency Builds Trust
34:08 Expand Message Through Nervous System
35:58 Rebrand Success Story
42:51 Personal Brand In Community
49:11 Associate And Student Branding
50:30 Three Brand Moves Now
51:06 Niche Down On One Thing
54:53 Stories And Consistency
58:12 AI And Message Clarity
59:28 PX Marketing Engine
01:02:59 Three Tier Growth System
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