Common Roots

Common Roots
Podcast Description
In Common Roots, we hand the mic over to 20 INFRA Members to share their unique challenges and triumphs in navigating the world of natural food retail. Whether they’re urban or rural, east coast or west coast, small or large, there’s one thing these stores have in common – a deep commitment to providing healthy natural foods to their communities. Are our common roots really so common? Let’s find out!
Podcast Insights
Content Themes
The podcast focuses on themes such as community engagement, sourcing local produce, and the intersection of health and retail, with episodes highlighting specific stores and their initiatives, such as Swamp Rabbit Cafe's commitment to bikeable communities and Bapa's Market's healthcare-informed approach to food.

In Common Roots, we hand the mic over to 20 INFRA Members to share their unique challenges and triumphs in navigating the world of natural food retail. Whether they’re urban or rural, east coast or west coast, small or large, there’s one thing these stores have in common – a deep commitment to providing healthy natural foods to their communities. Are our common roots really so common? Let’s find out!
In this episode of Common Roots, we sat down with Vickie Bacon, Owner of Highland Nutrition Center in Highland, IL. Located in a small town with less than 10,000 people, Vickie shares how prioritizing community involvement has cemented Highland Nutrition Center as an important fixture in their community. Plus, learn more about how they’ve leveraged INFRA’s promotional programs to drive sales and deliver value to their customers.

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