Common Roots

Common Roots
Podcast Description
In Common Roots, we hand the mic over to 20 INFRA Members to share their unique challenges and triumphs in navigating the world of natural food retail. Whether they’re urban or rural, east coast or west coast, small or large, there’s one thing these stores have in common – a deep commitment to providing healthy natural foods to their communities. Are our common roots really so common? Let’s find out!
Podcast Insights
Content Themes
The podcast focuses on themes such as community engagement, sourcing local produce, and the intersection of health and retail, with episodes highlighting specific stores and their initiatives, such as Swamp Rabbit Cafe's commitment to bikeable communities and Bapa's Market's healthcare-informed approach to food.

In Common Roots, we hand the mic over to 20 INFRA Members to share their unique challenges and triumphs in navigating the world of natural food retail. Whether they’re urban or rural, east coast or west coast, small or large, there’s one thing these stores have in common – a deep commitment to providing healthy natural foods to their communities. Are our common roots really so common? Let’s find out!
In this episode, we talk with Jake Collier, Co-Founder of New Frontiers Natural Marketplace in Solvang, CA and a founding member of INFRA. Jake shares stories from the early days of the natural foods movement and reflects on the importance of community, passion, and education in building a successful business. He also highlights INFRA’s role in uniting and supporting independent retailers.

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