Common Roots
Common Roots
Podcast Description
In Common Roots, we hand the mic over to 20 INFRA Members to share their unique challenges and triumphs in navigating the world of natural food retail. Whether they’re urban or rural, east coast or west coast, small or large, there’s one thing these stores have in common – a deep commitment to providing healthy natural foods to their communities. Are our common roots really so common? Let’s find out!
Podcast Insights
Content Themes
The podcast focuses on themes such as community engagement, sourcing local produce, and the intersection of health and retail, with episodes highlighting specific stores and their initiatives, such as Swamp Rabbit Cafe's commitment to bikeable communities and Bapa's Market's healthcare-informed approach to food.

In Common Roots, we hand the mic over to 20 INFRA Members to share their unique challenges and triumphs in navigating the world of natural food retail. Whether they’re urban or rural, east coast or west coast, small or large, there’s one thing these stores have in common – a deep commitment to providing healthy natural foods to their communities. Are our common roots really so common? Let’s find out!
In our final episode of Common Roots, we’re looking back on the many insightful conversations we’ve had with INFRA Members over the past year. From Turnip Trick to New Moon Natural Foods to Momo’s Market, this highlight reel underscores the diversity and resilience of INFRA’s membership. No matter the differences in region, size, or mission, one thing connects all INFRA Members—a deep commitment to providing healthy natural foods to their communities.
To all of our listeners—thank you for joining us in celebrating 20 years of collective impact! This podcast would not have been possible without your support.
Signing off for the last time!
Hailey Craig & Madeleine Ware

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