Core Brands Podcast
Core Brands Podcast
Podcast Description
Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.
Podcast Insights
Content Themes
The podcast covers various themes including branding, entrepreneurship, personal growth, and work-life balance. Episodes feature topics such as leadership coaching, navigating grief and personal growth through holistic practices, the challenges of starting a podcast, and creating a better workday, showcasing real stories paired with actionable strategies.
Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.
In this episode of the Core Brands Podcast, our host Roberta is joined by Mary White, an Irish and EU trademark and designs attorney who helps businesses protect the value in their brands. Mary works with companies to secure intellectual property rights and safeguard the ideas, creativity, and strategy behind their brands. As the founder of two businesses herself, she also brings first-hand insight into what it’s like to start and grow a company from idea to success.
Together, they explore what intellectual property really means, why it matters for start-ups and scaling businesses, and how founders can treat IP as a valuable asset from day one. Mary also shares her perspective on how AI is changing creativity, copyright, and entrepreneurship, and why distinctive human thinking is still essential for building a strong brand.
Takeaways
- Intellectual property refers to the intangible “property” behind creativity, innovation, and brand identity.
- For start-ups and scaling businesses, IP can provide legal monopoly rights, giving owners control over how their brand and creations are used.
- Strong IP protection builds credibility with customers, partners, and investors.
- IP should be seen as a valuable business asset from the beginning, not just a legal formality.
- Protection should be proportionate and good value for the stage of your business.
- Grants and supports are available to help SMEs access IP protection.
- AI is changing the landscape of branding, creativity, and copyright.
- Distinctive brands still rely on human creativity and strategic thinking.
- Awareness, protection, and enforcement are key parts of managing IP.
Chapters
00:00 Introduction and Background
07:05 Branding and Trademarking
17:42 AI and Brand Originality
26:30 Building a Strong Brand
39:17 IP for Small Businesses
45:28 Educational Resources and Support
Stay connected with Mary White:
website: www.murgitroyd.com
linkedin: https://www.linkedin.com/in/marytoomeywhite/
Mary is part of Murgitroyd, a global intellectual property firm celebrating 25 years in Ireland. To mark the milestone, she is offering 25 free IP audits for businesses.
To take part, contact Mary directly:
Email: [email protected]
The first 25 companies to get in touch will receive a complimentary IP audit.
Stay connected with Roberta:
- Instagram: @designbyroberta & @coreandformdesign
- LinkedIn: Roberta Rechena
- Website: coreandformdesign.com
- Book a Free Discovery Call
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.