Core Brands Podcast
Core Brands Podcast
Podcast Description
Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.
Podcast Insights
Content Themes
The podcast covers various themes including branding, entrepreneurship, personal growth, and work-life balance. Episodes feature topics such as leadership coaching, navigating grief and personal growth through holistic practices, the challenges of starting a podcast, and creating a better workday, showcasing real stories paired with actionable strategies.
Core Brands is a podcast that dives into branding, entrepreneurship, and the journey of building impactful businesses. Hosted by Roberta, a brand strategist and designer, the show features candid conversations with inspiring entrepreneurs who’ve built their brands from the ground up. Roberta also shares solo episodes with insights on brand strategy, personal growth, and business tips. Tune in every two weeks for real stories, practical advice, and actionable strategies to help you build your own brand.
If you’ve ever felt like your marketing isn’t working, or wondered why you’re posting consistently but still not attracting clients — this episode is for you. Louise McDonnell, founder of the Sell on Social platform, built a thriving digital marketing business from a small town in the west of Ireland and has been helping business owners cut through the noise ever since. We get into the fundamentals most people skip, why your messaging might be the real reason your leads aren’t converting, and how AI is changing the speed at which you can build a marketing system that actually works.
In This Episode
- How Louise went from studying marketing to building her own agency and platform
- The marketing fundamentals most business owners overlook
- Why weak messaging undermines everything else you do
- How to create lead magnets that are genuinely compelling
- The role of AI in building and scaling your marketing system faster
- Why starting before you feel ready is one of the best decisions you can make
Chapters
00:00 Introduction to Louise McDonnell
04:57 The journey of building a business
10:08 Challenges of finding clients in rural areas
14:26 Understanding lead generation systems
20:23 The power of freebies in marketing
21:43 Introducing the Sell on Social platform
27:34 The importance of messaging in marketing
29:40 Future plans and closing thoughts
Quotes
“Marketing is the foundation of everything you do.”
“Weak messaging weakens all your marketing efforts.”
“AI speeds up the process of building your marketing system.”
Resources
Sell on Social Platform — https://www.sellon.social/?ref=BDWZII78 (affiliate link)
Louise on LinkedIn — https://linkedin.com/in/louise-mcdonnell
Stay Connected With Roberta
Instagram: @designbyroberta & @coreandformdesign LinkedIn: Roberta Rechena
Website: coreandformdesign.com
Book a Free Discovery Call
Disclaimer
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