In this Idea Citizen Mentor Series LIVE, we dive into building and scaling consumer packaged goods (CPG) brands with purpose—from early-stage growth to national distribution—with two inspiring founders:

• Kuda Biza, an experienced CPG entrepreneur and brand builder with a proven track record in launching and scaling purpose-driven consumer brands. Kuda launched a meal delivery service that grew to $20M in annual sales within two years, managed a $100M eCommerce division in a Fortune 500 company, and co-founded a mission-based baked goods company backed by Tony Robbins, IdealabNY, and Loeb.nyc, donating nearly 2 million meals to people in need. Today, Kuda is an author, investor, and advisor passionate about blending profitability with purpose.

• Emilia Rizzuto, Founder & CEO of All Things Elderberry, a WBENC-certified, women-owned wellness brand rooted in community and clean ingredients. After being diagnosed with Crohn’s disease at 15, Emilia turned her personal journey of healing into a mission to make immune support simple, natural, and accessible. Her Missouri-based company partners with Midwest farms to create premium elderberry products—from fresh-pressed elixirs to teas and gummies—that empower families to take charge of their health.

Hosted by Jackie Domanus, an AI Fractional CMO and Founder of Idea Citizen, this conversation explores CPG trends, retail strategy, eCommerce growth, Amazon launch tactics, and founder-led marketing.

✅ What you’ll learn in this video:

• How to scale a purpose-driven CPG brand from farmers markets to national retail
• Why clean labels and community building matter more than ever
• Insider tips for launching on Amazon and TikTok Shop
• How to balance wholesale growth with direct-to-consumer strategy
• Funding options: bootstrapping vs. raising capital for acceleration
• Why “Who Not How” is the mindset shift founders need for rapid growth

Connect with Kuda Biza on LinkedIn:👉 https://www.linkedin.com/in/kuda-biza/

Check out All Things Elderberry:👉 https://www.allthingselderberry.com

Follow All Things Elderberry:

• Instagram: @allthingselderberry
• Facebook: All Things Elderberry
• TikTok: @allthingselderberry
• LinkedIn: Emilia Rizzuto

Follow Jackie Domanus on LinkedIn:👉 http://linkedin.com/in/jackiedomanus/

Join the Idea Citizen LinkedIn group:👉 https://www.linkedin.com/groups/138801/

Join the next LIVE:👉 https://www.linkedin.com/company/idea-citizen/events/

Sign up for the Idea Citizen newsletter:👉 https://ideacitizen.com/#newsletter-signup

This conversation was created for Idea Citizen. It is NOT AI-generated content and does NOT include any paid sponsorship.