Welcome to the International eXpansion Podcast!

In this episode of the International eXpansion Podcast, join Glenn Sanford, Founder of eXp Realty, as he chats with Adam Day, Regional Leader for EMEIA (Europe, Middle East, India and Africa), about building one of eXp’s most dynamic global regions—from the ground up.

Adam shares how he launched eXp UK in 2019 as the company’s first international market, drawing from his background as a real estate entrepreneur and disruptor. With a deep understanding of both high-growth startups and traditional UK brokerage models, Adam explains how eXp’s agent-centric platform offered the infrastructure he needed to scale fast and challenge the status quo.

He reflects on key lessons learned from past ventures—including why low-commission models fail—and how personal brand, support systems, and cultural flexibility have fueled eXp’s rapid adoption across Europe and the Middle East. Adam also dives into what makes a strong country leader, the importance of retention through agent education, and why collaboration is the true engine behind global growth.

Today, Adam is focused on scaling eXp across the region by supporting local leaders, driving performance through agent-led training, and leveraging AI-native systems to simplify operations and multiply opportunity. He calls eXp “a platform for ownership”—where leaders, like agents, are empowered to build something that lasts.

Why Watch?

🌍 Top Leaders & Agents: Insights from international real estate experts.
✅ Global Strategies: Learn how to navigate diverse markets.
🌟 Success Stories: Discover real-life wins and growth journeys.
📈 Trends & Opportunities: Explore what’s shaping real estate globally.
🎙️ Your inside look at global real estate success.

About the International eXpansion Podcast with Glenn Sanford
Join Glenn Sanford, CEO and Founder of eXp Realty, as he explores the dynamic world of international real estate. Each episode features exclusive interviews with market leaders and top-producing agents from around the globe, diving into their unique challenges, successes, and strategies for thriving in diverse markets. Gain an insider’s perspective on international trends, growth opportunities, and how innovative approaches are shaping the future of real estate.

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🎧 Listen on the go: Find us on your favorite podcast platforms, including Apple Podcasts, Spotify, and more.

⏱️ Chapters:

00:00 Introduction and Meet Adam Day
01:04 Launching eXp UK: The First International Market
03:28 Why eXp’s Platform Beat Going Solo
07:16 The Problem with Low-Commission Models
08:40 Why Service, Not Price, Drives Value
10:34 Empowering Agents Through Personal Brand
11:27 The Rise of Self-Employed Models in the UK
14:19 Self-Employed vs. Employed: UK vs. Europe
15:27 Hockey Stick Growth in EMEA: What’s Driving It
16:24 Retention and the Power of Agent Education
18:20 A Culture of Support and Collaboration
21:43 What’s Ahead: Expansion, AI, and Agent Enablement
23:34 What Makes a Great Country Leader
25:55 Advice to 2019 Adam: Take More Risks, Go Bigger
27:21 How to Connect with Adam

💬 Join the conversation: We love hearing from you! Leave your comments below, and let us know what topics you want to hear about or questions you have for our guests. Your feedback makes our show even better!

📢 Share with your network: If you find our episodes valuable, please share them with your colleagues and friends in the real estate industry. Let’s grow and learn together!

🌐 Follow eXp Realty on social media:

• Facebook: facebook.com/expintl
• LinkedIn: https://www.linkedin.com/company/exp-realty-international/
• Instagram: @exp.intl
• Website:https://exprealty.international/
• International HQ: exp.world/international

🌐 Follow our host on social media:

• Instagram: @glenndsanford

🌐 Follow our guest on social media:

• Instagram: @adamday_exp

Thank you for tuning in to the International eXpansion Podcast! See you in two weeks!