Coaching Culture with Ben Herring
Coaching Culture with Ben Herring
Podcast Description
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
Podcast Insights
Content Themes
The podcast focuses on cultural innovation, leadership, empathy, communication, motivation, and stress management within coaching environments. Episodes include discussions on building team unity through personal stories, balancing professionalism while coaching friends or family, and navigating the challenges of cultural dynamics in different countries, like Kieran Crowley’s insights on coaching across borders.

Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
Pressure makes culture visible. With Matt O’Connor, we go inside elite rugby environments to show how trust, standards, and brutally honest conversations turn potential into performance. Matt’s coached at Kubota, the Brumbies, Leicester Tigers, Leinster, and the Queensland Reds, and he draws a sharp line between glossy values and the gritty, day-to-day actions that actually win games.
We talk about social capital as the foundation for candor: when motives are team first and ego stays out, players accept tough feedback because they feel safe. Matt explains how Monday reviews get specific, fast, and behavior-focused, and why language—used wisely—can add urgency. He shares what the best cultures have in common: extreme expectation, accountability from kit room to captain, and a hunger to evolve before opponents catch up. You’ll hear how leader-rich squads accelerate growth, and why giving ownership to lineout callers, attack leaders, and senior players prevents wasted training weeks and builds commitment.
Matt opens up about delegation mistakes, protecting young assistants too much, and the truth about managing up with boards and CEOs. He makes the case for integrity over politics while acknowledging that relationships buy time in tough seasons. We dive into recruiting for self-driven athletes, the amateur-era lesson of owning your development, and how examples like Richie McCaw show what continuous improvement looks like in practice. Along the way, we draw clear parallels to parenting and business: build good habits, make expectations explicit, and create a safe place where direct honesty is normal.
If you care about leadership, culture, and high performance, this conversation gives you a practical blueprint you can apply today—on the field, in the office, or at home. If it resonated, follow the show, share it with a coach or leader who needs it, and leave a review to help others find us.
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