Storylinking
Storylinking
Podcast Description
Storylinking is a podcast for community leaders, storytellers, and creative professionals who want to use the power of storytelling to build stronger, more connected communities. Hosted by Tom Lietz—video producer, documentary filmmaker, and creative director with over 20 years of experience—this show explores how narrative and co-creative processes can drive culture, collaboration, and lasting impact.
In each episode, Tom talks with experts and changemakers about real-world strategies for using storytelling to solve tough problems, engage communities, and create systems for sustainable impact. Tune in for insightful conversations, actionable tips, and fresh perspectives on the art and science of community-centered storytelling.
Podcast Insights
Content Themes
The podcast focuses on storytelling as a tool for community building, collaboration, and social impact. Key themes include co-creation, inclusivity, and strategic engagement, with episodes featuring topics like leveraging AI in community engagement, utilizing theater for dialogue, and exploring political polarization. For example, recent episodes discuss the transformative power of theater with Chad Swan-Badgero and the role of curiosity in bridging divides with Mónica Guzmán.
Storylinking is a podcast for community leaders, storytellers, and creative professionals who want to use the power of storytelling to build stronger, more connected communities. Hosted by Tom Lietz—video producer, documentary filmmaker, and creative director with over 20 years of experience—this show explores how narrative and co-creative processes can drive culture, collaboration, and lasting impact.
In each episode, Tom talks with experts and changemakers about real-world strategies for using storytelling to solve tough problems, engage communities, and create systems for sustainable impact. Tune in for insightful conversations, actionable tips, and fresh perspectives on the art and science of community-centered storytelling.
Creating a Feeling of Belonging in Your Member Community
Most membership organizations find reasonable ways to deliver value. They build programs, create resources, and articulate what members get in return for their time and dues. Amanda Lea Kaiser argues that’s only half of what creates engagement. The other half (the part that’s often missing) is experience: how it feels to be part of the community, how people are welcomed, and whether members can find their people.
In this episode, Amanda draws on years of professional experience and qualitative research with membership organizations to explore how community leaders can be more deliberate about the experiences they create: from the story being told in a welcome email to the way a meeting room feels when someone walks in for the first time.
Connect with Amanda Lea Kaiser:
- Amanda’s website https://amandaleakaiser.com/
- Elevating Engagement (book) https://amandaleakaiser.com/book
- LinkedIn https://www.linkedin.com/in/amandakaiser/
Check out more from Storylinking:
- Go behind the scenes of this episode: https://storylinking.com/blog/ep15
- https://storylinking.com (the full show site)
Key moments from this episode:
07:09 Why experience matters as much as value in member retention
17:43 The six stages of the membership journey and what leaders can do at each one
21:50 The 18-hour rule and what it reveals about how belonging is won or lost early on
37:02 A simple question that can change the way you approach any community interaction
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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