Storylinking

Storylinking
Podcast Description
Storylinking is a podcast for community leaders, storytellers, and creative professionals who want to use the power of storytelling to build stronger, more connected communities. Hosted by Tom Lietz—video producer, documentary filmmaker, and creative director with over 20 years of experience—this show explores how narrative and co-creative processes can drive culture, collaboration, and lasting impact.
In each episode, Tom talks with experts and changemakers about real-world strategies for using storytelling to solve tough problems, engage communities, and create systems for sustainable impact. Tune in for insightful conversations, actionable tips, and fresh perspectives on the art and science of community-centered storytelling.
Podcast Insights
Content Themes
The podcast focuses on storytelling as a tool for community building, collaboration, and social impact. Key themes include co-creation, inclusivity, and strategic engagement, with episodes featuring topics like leveraging AI in community engagement, utilizing theater for dialogue, and exploring political polarization. For example, recent episodes discuss the transformative power of theater with Chad Swan-Badgero and the role of curiosity in bridging divides with Mónica Guzmán.

Storylinking is a podcast for community leaders, storytellers, and creative professionals who want to use the power of storytelling to build stronger, more connected communities. Hosted by Tom Lietz—video producer, documentary filmmaker, and creative director with over 20 years of experience—this show explores how narrative and co-creative processes can drive culture, collaboration, and lasting impact.
In each episode, Tom talks with experts and changemakers about real-world strategies for using storytelling to solve tough problems, engage communities, and create systems for sustainable impact. Tune in for insightful conversations, actionable tips, and fresh perspectives on the art and science of community-centered storytelling.
With this episode of Storylinking, we’re trying something new! Instead of the usual one-on-one conversation, I’m sharing a panel discussion from a recent event called The Future is Now, where I had the opportunity to speak alongside journalist Tyler Sonnamaker. The conversation was moderated by Jane Bunch from Revalue, a values-based investment advisory firm. Together, we explore how news and storytelling shape our communities, the responsibilities of storytellers, and the role of local media in building trust and engagement.
We dig into why reframing our relationship with media is essential for meaningful participation, how to engage with local and analytical news sources, and how storytelling can serve as a framework for action rather than just passive consumption. We also discuss strategies for focusing on impactful stories, avoiding burnout, and collaborating across diverse perspectives. If we think of stories as tools for shaping our communities, what changes in how we participate?
Check out Tyler Sonnemaker and his work:
Follow Revalue and their event series The Future Is Now:
Check out more from Storylinking:
- https://storylinking.com (the full show site)
Key moments from this episode:
01:30 Panel Introduction: The Future is Now
01:50 Meet the Panelists: Tyler and Tom
04:27 The Power of Storytelling in Communities
04:34 Building Trust Through Storytelling
07:27 Engaging with Diverse Perspectives
09:49 Reframing Our Relationship with News
14:57 Self-Care and Collective Action
15:36 Activism and Organizing Through Stories
18:31 Finding Local and Analytical News Sources
23:43 Positive Shifts in Local Media
27:52 Responsibilities and Privileges in Storytelling
32:04 Q&A: Engaging the Media and Community
42:06 Conclusion: Intentional Media Engagement

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