Now Go Create
Now Go Create
Podcast Description
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.
The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good.
With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit.
With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away.
Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few.
In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again!
Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential.
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011.
About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap.
Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as ...
Podcast Insights
Content Themes
The podcast focuses on themes such as unlocking creativity, effective brainstorming techniques, and the psychology of creative thinking. For instance, episodes explore topics like the importance of collaboration in creative processes, how to combat writer's block, and practical improv strategies for enhanced creativity, with guests sharing insights from music, neuroscience, and business.
In today’s world, creativity isn’t a nice-to-have in business, it’s a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master.
The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good.
With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit.
With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away.
Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few.
In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again!
Whether you’re leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential.
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011.
About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap.
Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science.
Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day.
Find out more about our creative thinking training courses at www.nowgocreate.co.uk
Connect with Claire
Email:[email protected]
Website: www.nowgocreate.co.uk
LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/
Instagram: https://www.instagram.com/nowgocreate/
Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB
What’s really sabotaging group brainstorms, and how can we create space for better ideas? In this episode of Now Go Create, Claire Bridges digs into why classic brainstorming often disappoints and lays out practical steps to get more from your next creative session.
This episode unpacks the default pitfalls of group ideation: lack of facilitation, untrained listening, and a tendency for ideas to circle the drain instead of sparking breakthroughs. Drawing from research, personal experience, and tried-and-tested exercises, creativity trainer Claire offers actionable alternatives and fresh thinking tools to upgrade any creative meeting.
Key Takeaways:
- Listening is the missing ingredient. Most people wait for airtime; the real magic happens when you’re willing to be changed by what you hear, not just waiting to speak.
- Group brainstorming is flawed by “collaborative fixation.” After hearing the first ideas, teams unconsciously cluster around those, limiting originality.
- Silent brainstorming works. Start every session with a few minutes of silent individual idea generation to unlock more diverse contributions and include quieter voices.
- The best ideas rarely arrive in the room. Real insights often show up unexpectedly after the session; on a walk, in the shower, or in a stray conversation.
- Bias in capturing ideas is real. Who gets heard and whose ideas make it to the whiteboard is often about volume, not value. Counter this by capturing every idea and, where possible, co-facilitating.
- Change how you listen. Bring frameworks, creative triggers, and make listening a conscious team habit. The more you notice, the stronger your ideas become.
Something to Try
In your next meeting, do two minutes of silent brainstorming before anyone shares an idea. Try “filling in the blanks” prompts (“If this goes brilliantly, what happens…?”) during group discussion. After the brainstorm, ask team members to write down the one question or open idea still on their mind, and leave it visible for the days that follow; you’ll be amazed what turns up in that quiet afterwards.
About Claire Bridges:
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 50,000 people around the world since starting Now Go Create in 2011.
Connect with Claire:
Website: https://nowgocreate.co.uk/
Instagram: https://www.instagram.com/nowgocreate/
Facebook: https://www.facebook.com/NowGoCreate
LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14
Produced by winteraudio.co.uk
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