ForgeX Files
ForgeX Files
Podcast Description
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.ForgeX Files is forging the future of Account-Based GTM.Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Podcast Insights
Content Themes
The podcast explores various content themes centered around account-based marketing, growth strategies, and the integration of technology. Episodes discuss trends such as the alignment of sales and marketing teams, the role of AI in GTM processes, and modernized ABM models. Specific episode examples include predictions for ABM in 2025, the importance of data-driven decision-making, and evolving customer expectations in the B2B landscape.
Revenue Xchange is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Have any questions? Drop them here https://docs.google.com/forms/d/1f4hz20MIobLXrh2tWBIqgjzySUdrHPxCBh-fZgn02uo/edit
In this week's episode of the Revenue Xchange, host Davis Potter sits down with Jack Tully, founding BDR at Sequel, to explore how he's using Claude Cowork to build AI-powered conference prospecting workflows, from an app that maps target accounts and booth locations to personalized landing pages and pre-event outreach.
Key Takeaways:
1.) A Custom App for Conference Prospecting: Jack built a Claude-powered app that combines attendee lists, booth maps, and CRM data to prioritize prospects and organize conference outreach.
2.) Personalization Beyond the Booth: Physical cards, custom landing pages, and pre-event outreach bring Sequel's product to life before a sales conversation even begins.
3.) Claude as a GTM Command Center: By connecting HubSpot, Apollo, and other tools, Jack brings data and workflows together, with more than 70% of his work happening outside traditional apps.
4.) AI Needs a Human in the Loop: AI makes prospecting far more efficient, but Jack emphasizes reviewing outputs and preserving authenticity to build real relationships.
For BDRs, sales leaders, and GTM teams exploring AI-powered prospecting, this episode shows what happens when vibe coding moves beyond experimentation and into real sales workflows.
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