ForgeX Files
ForgeX Files
Podcast Description
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.ForgeX Files is forging the future of Account-Based GTM.Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Podcast Insights
Content Themes
The podcast explores various content themes centered around account-based marketing, growth strategies, and the integration of technology. Episodes discuss trends such as the alignment of sales and marketing teams, the role of AI in GTM processes, and modernized ABM models. Specific episode examples include predictions for ABM in 2025, the importance of data-driven decision-making, and evolving customer expectations in the B2B landscape.
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
In this week’s episode of The Forge X Files, host Davis Potter shares 7 of the biggest shifts shaping account-based go-to-market strategies in 2025. From fixing misaligned revenue teams to debunking the ”new GTM” myth.
Key Takeaways:
1. Closing the Alignment Gap: How ABM and product marketing collaboration is essential for messaging, segmentation, and strategy.
2. Unified Target Account Lists: The critical need for cross-functional alignment among sales, marketing, and customer success teams.
3. Retiring Outdated Data Models: Why traditional unified data models no longer serve modern ABM strategies and what replaces it
4. Modernized ABM Deployment Models: Clarifying the definitions of one-to-one, one-to-few, and growth ABM for better adoption and execution.
5. AI and the Future of GTM: The rise of AI workflows, autonomous agents, and their role in streamlining GTM processes.
Closing Note:
Whether you’re an ABM leader or new to the field, this episode will challenge how you think about alignment, strategy, and execution in 2025.
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