ForgeX Files
ForgeX Files
Podcast Description
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.ForgeX Files is forging the future of Account-Based GTM.Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Podcast Insights
Content Themes
The podcast explores various content themes centered around account-based marketing, growth strategies, and the integration of technology. Episodes discuss trends such as the alignment of sales and marketing teams, the role of AI in GTM processes, and modernized ABM models. Specific episode examples include predictions for ABM in 2025, the importance of data-driven decision-making, and evolving customer expectations in the B2B landscape.
ForgeX Files is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
In this week's episode of the ForgeX Files, host Davis sits down with Mason Cosby, Founder and CEO of Scrappy ABM. Together, they unpack why most ABM programs crash before they ever take flight.
Key Takeaways:
1.) Leadership Buy-In is Essential: ABM programs often collapse when they are initiated without strong sponsorship from senior leadership.
2.) One Person ≠ Strategy + Ops + Content: Expecting a single ABM lead to manage strategy, operations, and content without a supporting team is a structural failure.
3.) Target Accounts Are NOT a Wishlist: Selecting accounts that do not resemble your best customers results in wasted investment and misaligned efforts.
Closing Note: Mason offers a direct and practical assessment of why ABM often falls short. The root causes are clear: poor strategic planning, fragmented execution, and unrealistic targeting. For GTM leaders seeking to build durable ABM programs, this episode outlines the critical foundations required for long-term success.
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