Go-to-market Mavericks
Go-to-market Mavericks
Podcast Description
From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.
Podcast Insights
Content Themes
Focuses on go-to-market strategies, sales leadership, and enterprise growth, with episodes covering topics like AI in sales led by Kimberly Dieter, demand generation with Nino Medina, and complex deal navigation shared by Eleanor Dorfman.
From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.
Sid shared his journey in across GTM and provided a deep dive into the role of GTM strategy. In this episode, we explore: – Three pillars of GTM strategy – AI jobs to be done for GTM – The art of revenue architecture – Laddering up to company objectives
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