In this episode of Carolina Business Leaders, we sit down with Mickey Lyles, Founder and CEO of Immeasura Growth Partners. Mickey is a serial entrepreneur who has built, bought, and sold multiple companies and now helps service-based businesses scale sustainably through better leadership, systems, and financial discipline.

Mickey shares lessons from his journey—from opening his first business at 23, navigating the 2008 recession, and eventually growing to own nine businesses. Along the way, he discovered that many entrepreneurs don’t actually own a business—they own a job. In this conversation, he explains how business owners can shift from working in their business to working on it.