In this episode of the Beverage Biz Podcast, we’re joined by Taylor, the Tasting Room Manager at Paradocx Vineyard. She shares her secrets for running a successful and welcoming tasting room that keeps customers coming back.

Taylor, who has been with Paradocx for four years , discusses her career progression from a temporary part-time job to her current management role. She explains how the winery’s culture focuses on tailoring the customer experience and having “something for everybody,” even those who don’t drink wine. Learn about their successful social media strategy , which not only attracts customers but also helps with staff recruitment.

We also dive into:

The importance of weekly events and how they drive foot traffic during the slower seasons.

How Paradocx’s unique wine club offers exclusive small-batch wines and special events to its members.

The philosophy of “if you’re happy, you sell more wine”.

The psychology of selling wine versus simply taking orders.

The behind-the-scenes look at the winery’s facilities and how that knowledge empowers staff to be more confident sellers.

Join us for an insightful conversation that’s “Uncorked and Unfiltered” on the business of wine!