Founders & Fortitude | Conversations with Audrie Dollins

Founders & Fortitude | Conversations with Audrie Dollins
Podcast Description
Welcome to Founders and Fortitude, the podcast where passion meets perseverance. Hosted by Audrie Dollins — a marketing strategist, retired professional photographer, visionary entrepreneur, and founder of AD Media Group, a renowned influencer and brand marketing firm — this podcast uncovers the stories behind extraordinary lives and thriving businesses.
Through authentic conversations and impactful storytelling, each episode explores the entrepreneurial journey, sharing the highs, lows, and actionable strategies for success. Gain expert advice, business insights, and inspiration from trailblazers who have turned aspirations into reality.
Whether you're a seasoned entrepreneur or taking the first step, Founders and Fortitude offers the tools, motivation, and community you need to build, grow, and thrive in today’s dynamic business landscape.
Tune in weekly to discover the grit, grace, and fortitude it takes to succeed and leave a lasting impact.
Podcast Insights
Content Themes
The podcast explores themes related to entrepreneurship, personal growth, and resilience, featuring topics like legacy businesses, community impact, and work-life balance. Episodes include insightful conversations with guests like Shay Geyer on the significance of faith in business and Dr. Melisa Christian on personalized healthcare.

Welcome to Founders and Fortitude, the podcast where passion meets perseverance. Hosted by Audrie Dollins — a marketing strategist, retired professional photographer, visionary entrepreneur, and founder of AD Media Group, a renowned influencer and brand marketing firm — this podcast uncovers the stories behind extraordinary lives and thriving businesses.
Through authentic conversations and impactful storytelling, each episode explores the entrepreneurial journey, sharing the highs, lows, and actionable strategies for success. Gain expert advice, business insights, and inspiration from trailblazers who have turned aspirations into reality.
Whether you’re a seasoned entrepreneur or taking the first step, Founders and Fortitude offers the tools, motivation, and community you need to build, grow, and thrive in today’s dynamic business landscape.
Tune in weekly to discover the grit, grace, and fortitude it takes to succeed and leave a lasting impact.
Episode Overview:
In this episode of Founders & Fortitude, host Audrie Dollins sits down with Penny Gibbs, Founder of Moxy Energy Drink. Penny shares her journey from concept to execution, describing her mission to create a health-driven energy drink after realizing how many mainstream options were filled with unhealthy ingredients. What started as a personal need quickly turned into a brand built on impact, fortitude, and perseverance in the unknown.
Audrie and Penny dive into the realities of building a brand with Penny’s non-prior industry experience, from formulating the drink to producing it for the masses. This conversation highlights the resilience required to keep moving forward, the importance of surrounding yourself with support, and how the AD Media Group team partnered with Penny to bring her vision to life through design and marketing processes.
Grab a Moxy and join us for an inspiring conversation about drive, passion, and making bold ideas a reality.
Key Takeaways:
- Building with Purpose: Why Penny’s personal health journey was the catalyst for Moxy Energy Drink.
- From Vision to Reality: What it takes to develop a product from scratch without prior experience.
- Fortitude in the Unknown: How persistence drives success when facing challenges in uncharted territory.
- The Power of Support: Why surrounding yourself with the right people is essential to growth.
- Marketing the Mission: How AD Media Group helped shape and amplify Penny’s brand story.
Notable Quotes:
- “I knew energy drinks were part of my daily life, but I didn’t want to compromise my health, so I made it my mission to create a better option.” – Penny Gibbs
- “Building a brand is about fortitude, pushing through the unknown, and believing in your why.” – Audrie Dollins
- “Surround yourself with people who support your vision, even when the journey feels uncertain.” – Penny Gibbs
Links & Resources:
Follow Moxy Energy Drink on Instagram: @drinkmoxy
Learn more at: www.drinkmoxy.com
Follow AD Media Group on Instagram: @admediagrp
Learn more about marketing strategies at: www.admediagroupllc.com
Guest:
Penny Gibbs – Founder, Moxy Energy Drink
Host:
Audrie Dollins – Founder & CEO of AD Media Group, Marketing Strategist
Instagram: @audriedollins
Website: www.audriedollins.com
Website: www.admediagroupllc.com
Final Note:
Launching a product takes courage, persistence, and a clear mission. Whether you are building a new brand, developing a product, or finding your footing in uncharted territory, this episode shows the value of passion, fortitude, and surrounding yourself with the right team.
Capture. Brand. Engage. Let’s Do Big Things.
Episode Powered by:
AD Media Group – @admediagrp

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.