B Student Podcast
B Student Podcast
Podcast Description
The B Student Podcast is hosted by Betsy Gardner, the President and CEO of the Winter Park Chamber of Commerce. The podcast focuses on exploring the "B side" of influential and dynamic professionals.Just like the B-side of a record, where deeper, more personal passions often live, this podcast highlights the less publicized yet deeply impactful aspects of these individuals' work and lives. Betsy brings her extensive experience as a CEO, speaker, consultant, and executive coach to dive into conversations with experts from diverse fields.The goal is to provide listeners with actionable insights, strategies, and inspiration to help them succeed and create meaningful impact in their own careers and communities. Each episode introduces listeners to unique perspectives and lessons on topics like leadership, emotional intelligence, community building, and personal growth—empowering the audience to "be" more successful and impactful in their own lives.About the host:Betsy Gardner is a dynamic leader with a diverse professional background. Since January 2017, she has served as the President and CEO of the Winter Park Chamber of Commerce, where she has been instrumental in modernizing the organization and implementing innovative programs to support local businesses and the community. Under her leadership, the chamber has received national recognition, including the North American Chamber Innovation Grand Prize, surpassing larger chambers such as Greater Boston and Vancouver. Before her tenure at the chamber, Gardner co-founded Longwave Apparel Ltd. in London, a company specializing in luxury UV-protective swimwear. She also served as the Director of Business Development for Mentore Consulting Ltd., focusing on mentoring programs for women in leadership roles. A native of Winter Park, Florida, Gardner holds a degree in History from the University of Florida, where she was recognized for her leadership and academic achievements. She is passionate about community development and has been involved in various initiatives, such as "Relaunch: Career Re-entry for Professional Women," which assists women returning to the workforce. She is also known for advocating for important issues and her efforts to make the chamber's programming more inclusive and relevant.Her leadership style is characterized by a strong bias toward action, strategic clarity, and a commitment to driving transformative revenue growth and innovation. She is dedicated to building diverse and inclusive teams and is recognized for her ability to energize cross-functional teams to consistently outperform targets.
Podcast Insights
Content Themes
The podcast explores vital themes such as leadership, emotional intelligence, community building, and personal growth. Episodes include conversations like 'Secret Ingredients of a Successful Salesperson' with Tim Lesnick, highlighting strategies for sales success and the importance of developing sales skills across various roles, and discussions focused on impactful community initiatives.
The B Student Podcast is hosted by Betsy Gardner, the President and CEO of the Winter Park Chamber of Commerce. The podcast focuses on exploring the “B side” of influential and dynamic professionals.
Just like the B-side of a record, where deeper, more personal passions often live, this podcast highlights the less publicized yet deeply impactful aspects of these individuals’ work and lives. Betsy brings her extensive experience as a CEO, speaker, consultant, and executive coach to dive into conversations with experts from diverse fields.
The goal is to provide listeners with actionable insights, strategies, and inspiration to help them succeed and create meaningful impact in their own careers and communities. Each episode introduces listeners to unique perspectives and lessons on topics like leadership, emotional intelligence, community building, and personal growth—empowering the audience to “be” more successful and impactful in their own lives.
About the host:
Betsy Gardner is a dynamic leader with a diverse professional background. Since January 2017, she has served as the President and CEO of the Winter Park Chamber of Commerce, where she has been instrumental in modernizing the organization and implementing innovative programs to support local businesses and the community.
Under her leadership, the chamber has received national recognition, including the North American Chamber Innovation Grand Prize, surpassing larger chambers such as Greater Boston and Vancouver. Before her tenure at the chamber, Gardner co-founded Longwave Apparel Ltd. in London, a company specializing in luxury UV-protective swimwear. She also served as the Director of Business Development for Mentore Consulting Ltd., focusing on mentoring programs for women in leadership roles.
A native of Winter Park, Florida, Gardner holds a degree in History from the University of Florida, where she was recognized for her leadership and academic achievements. She is passionate about community development and has been involved in various initiatives, such as “Relaunch: Career Re-entry for Professional Women,” which assists women returning to the workforce. She is also known for advocating for important issues and her efforts to make the chamber’s programming more inclusive and relevant.
Her leadership style is characterized by a strong bias toward action, strategic clarity, and a commitment to driving transformative revenue growth and innovation. She is dedicated to building diverse and inclusive teams and is recognized for her ability to energize cross-functional teams to consistently outperform targets.
In this episode of the B-Student Podcast, host Betsy Gardner sits down with world-renowned brand strategist and content creator Phil Pallen to uncover the B-side of branding, AI, and… watches.
Phil has worked with over 400 clients across 30+ countries, is a trusted advisor for Adobe, and helps entrepreneurs, creators, and small businesses show up consistently both online and offline.
In this candid conversation, you’ll learn:
- What a personal brand really is—and why it matters more than ever
- How to show up online with authenticity (even when it feels scary)
- Why imperfection is powerful for building trust on social media
- Actionable steps to run your own personal brand audit
- How AI is transforming branding (and Phil’s top tips for small business)
- Why a luxury watch—or any meaningful item—can be the ultimate brand statement
Plus, we left in the bloopers, laughter, and real-life moments that remind us all that building a brand is about being human first.
If you’ve ever wondered how to level up your personal brand, embrace authenticity, or navigate branding in an AI-driven world, this episode is packed with practical insights and inspiration.
Watch now to learn how to build a brand that is consistent, credible, and uniquely YOU.
Time Stamps:
- 0:00 – Welcome to the B-Student Podcast with Phil Pallen
- 2:15 – What is a personal brand (really)?
- 5:42 – Showing up online vs. in real life
- 9:10 – The power of authenticity & imperfection on social media
- 12:35 – Betsy’s branding breakthrough (and tears on Zoom)
- 15:50 – Building consistency between your real self & online presence
- 19:20 – Branding as a marathon: small steps that matter
- 22:05 – Why leaders must show up as humans, not robots
- 25:30 – The COVID post that changed Betsy’s brand strategy
- 28:15 – Practical tips for starting your own personal brand audit
- 31:40 – The basics of brand orthodoxy (and why teens already have a brand)
- 35:00 – Branding lessons from watches: Cartier, Swatch, and Rolex
- 39:05 – AI, YouTube strategy & monetization insights from Phil
- 42:10 – Final takeaways on branding, authenticity & enjoying the process
- 44:00 – Closing thoughts + where to follow Phil Pallen
Don’t forget to subscribe for more conversations with leaders, innovators, and change-makers who are shaping the future of business and community.
Watch now and drop a comment with the one word that describes your B-side.
Subscribe, rate, and share the B Student Podcast—because the B side of your story might just be the best part.
Connect with Phil Pallen: https://www.instagram.com/philpallen/?hl=en
Connect with Betsy Gardner: https://www.betsygardner.com/
Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/
——————————–
Podcast produced by Hi Hello Labs: https://www.hihellolabs.com/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.