Take On
Take On
Podcast Description
"Take On" is a podcast hosted by Jasmine Jex, featuring candid conversations with entrepreneurs, creatives, and thought leaders. Each episode dives into the unique stories behind the guests’ successes, challenges, and insights in their industries. From startup founders to industry disruptors, "Take On" offers listeners an inside look at the journeys of individuals who are making their mark in the business and creative worlds.
Podcast Insights
Content Themes
The podcast centers around themes of entrepreneurship, creativity, and personal growth, with recent episodes exploring topics such as job hunting strategies, the intersection of design and health, and lessons learned throughout life, including episodes titled Building a Fulfilling Life & Embracing Presence and Creating Your Own Luck.

“Take On” is a podcast hosted by Jasmine Jex, featuring candid conversations with entrepreneurs, creatives, and thought leaders. Each episode dives into the unique stories behind the guests’ successes, challenges, and insights in their industries. From startup founders to industry disruptors, “Take On” offers listeners an inside look at the journeys of individuals who are making their mark in the business and creative worlds.
Parker Kump has built Tuff Media, a performance marketing agency that helps some of Canada’s fastest-growing e-commerce brands scale through creative-led strategy. From cold DM’ing mentors as a student to managing million-dollar ad budgets, Parker shares how he turned curiosity and persistence into a thriving business.
In this episode, Parker talks about:
- The early bets that helped him launch Tuff from his parents’ basement
- How niching down created clarity and scale
- His simple framework for better team management
- The mental side of entrepreneurship no one warns you about
- Why founders should master the “hard part” before turning on paid ads

Disclaimer
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