Brilliant Ideas

Brilliant Ideas
Podcast Description
If you've ever caught yourself thinking, “What if this idea could actually work?”. You're in the right place. This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into successful courses, memberships, and eBooks. I'm your host, Alyssa Bellisario—a Professor turned Digital Product Strategist. I help you break down your brilliant ideas into profitable courses, memberships, and eBooks, while teaching you how to build automation funnels that can scale your business to consistent $20K months with a lot less stress. Tune in, get inspired, and see why hundreds of solopreneurs trust me for expert guidance on everything from digital products, AI, curriculum designing, list building, selling strategies, sales funnels, automations, and launch tactics that drive results. Whether you're at the beginning stages of creating your course, membership, or eBook, or are looking to take your business to the next level, each episode is designed to help you take immediate action and guide you to toward your next step.
Podcast Insights
Content Themes
This podcast focuses on topics relevant to solopreneurs, including product development, sales strategies, email marketing, social media management, and work-life balance. Episodes delve into specific themes such as effective time management for mothers in business, utilizing breathwork for stress relief, and simplifying email marketing processes, providing actionable insights and practical steps for listeners to implement.

If you’ve ever caught yourself thinking, “What if this idea could actually work?”. You’re in the right place. This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into successful courses, memberships, and eBooks.
I’m your host, Alyssa Bellisario—a Professor turned Digital Product Strategist. I help you break down your brilliant ideas into profitable courses, memberships, and eBooks, while teaching you how to build automation funnels that can scale your business to consistent $20K months with a lot less stress. Tune in, get inspired, and see why hundreds of solopreneurs trust me for expert guidance on everything from digital products, AI, curriculum designing, list building, selling strategies, sales funnels, automations, and launch tactics that drive results.
Whether you’re at the beginning stages of creating your course, membership, or eBook, or are looking to take your business to the next level, each episode is designed to help you take immediate action and guide you toward your next step.
Shannon Russell shares her journey from being a TV producer for 16 years at MTV, VH1, and TLC to becoming a career transition and business coach who helps women create their second act success. She discusses transferring skills from a traditional job to entrepreneurship and the importance of mindset shifts when changing careers.
• Identifying transferable skills is crucial when pivoting careers
• Planning a strategic exit requires research and financial preparation
• The UMAP assessment helps identify values, strengths, and skills for career alignment
• Creating a career story that shows the thread between experience and future goals helps with positioning
• Dedicate 15 minutes weekly to researching your ideas and studying others already in your desired field
• Keep your dreams close while in research mode to avoid discouragement from others
• Research equals confidence when making a transition
Connect with Shannon:
Second Act Success Career Podcast
FREE RESOURCE: Second Act Journal
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