The Credit Union Sales and Marketing Podcast
The Credit Union Sales and Marketing Podcast
Podcast Description
Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical.
The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.
Podcast Insights
Content Themes
The podcast primarily focuses on sales and marketing within the credit union industry, with discussions applicable to community banking. Notable episode themes include navigating sales dilemmas, the rebranding journey of Suffolk Credit Union, and creating lasting brand identities. Examples include episodes discussing the necessity of balancing sales and service, the importance of a strong value proposition, and the emotional connections consumers seek with brands.
Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical.
The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.
In this episode, William McKenna and Paul Robert interview Bob Flanyak, the retiring CEO of Chrome Federal Credit Union, located in Washington, PA. They explore leadership, branding, community engagement, technology, and the importance of culture in credit unions, offering valuable insights for industry professionals.
Takeaways:
· Leadership and culture in credit unions
· Building a strong community brand
· The role of technology in member experience
· Insights from Bob Flanyak’s career and leadership
· The future of credit union leadership
· Our evolving credit union industry
· Succession at credit unions
Key Words:
#credit union #leadership #branding #communityengagement #technology #culture #banking #financialservices #CEO #retirement #successionplanning
Hosts:
Bill McKenna
Paul Robert
Guest:
Bob Flanyak
Former CEO, CHROME FCU
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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