The Credit Union Sales and Marketing Podcast
The Credit Union Sales and Marketing Podcast
Podcast Description
Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical.
The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.
Podcast Insights
Content Themes
The podcast primarily focuses on sales and marketing within the credit union industry, with discussions applicable to community banking. Notable episode themes include navigating sales dilemmas, the rebranding journey of Suffolk Credit Union, and creating lasting brand identities. Examples include episodes discussing the necessity of balancing sales and service, the importance of a strong value proposition, and the emotional connections consumers seek with brands.
Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical.
The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.
Building a Shiny Brand: The Chrome FCU Story
In this conversation, Jasmine Hughes, the Marketing and Community Relations Executive at Chrome Federal Credit Union, shares her journey from news media to the credit union industry. She discusses the significance of Chrome's name, its branding strategies, and the importance of community service as a core value.
Takeways:
Chrome FCU’s community service focus.
The name 'Chrome' reflects the credit union's roots in steel production.
Branding is crucial for member engagement and community perception.
Employee engagement is fostered through a strong internal culture.
Marketing is viewed as a strategic function at Chrome.
Success is measured through community impact and member growth.
Keywords:
#credit union #marketing #community relations #branding #strategicmarketing #Chrome Federal Credit Union #Jasmine Hughes
Hosts:
Bill McKenna
Paul Robert
Guest:
Jasmine Hughes – Chrome Federal Credit Union
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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