The Credit Union Sales and Marketing Podcast
The Credit Union Sales and Marketing Podcast
Podcast Description
Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical.
The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.
Podcast Insights
Content Themes
The podcast primarily focuses on sales and marketing within the credit union industry, with discussions applicable to community banking. Notable episode themes include navigating sales dilemmas, the rebranding journey of Suffolk Credit Union, and creating lasting brand identities. Examples include episodes discussing the necessity of balancing sales and service, the importance of a strong value proposition, and the emotional connections consumers seek with brands.
Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical.
The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.
In this episode of the Credit Union Sales and Marketing Podcast, hosts Bill McKenna and Paul Robert welcome Mark Arnold, of On the Mark Strategies. The conversation covers Mark's journey in the industry, the importance of execution in marketing strategies, and the challenges faced by credit unions, particularly small to mid-sized ones.
They discuss the 'knowing-doing gap' in marketing, the significance of internal branding and culture, and the evolving definitions of service in the financial sector. The episode emphasizes the need for clarity and simplicity in branding, the role of data in marketing, and the importance of follow-up in member engagement.
Takeaways:
· Mark Arnold's industry journey
· The importance of execution in marketing strategies for credit unions
· Understanding the 'knowing-doing gap' in marketing execution
· The Brand Triangle Model: leadership, employee engagement, and member satisfaction
· Challenges faced by small to mid-sized credit unions in marketing
· Leveraging data for actionable insights in marketing strategies
Disclaimer
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