Trending in China
Trending in China
Podcast Description
"Trending in China" is a podcast which dives into the latest buzz around Chinese economy and beyond.
Podcast Insights
Content Themes
The podcast explores a variety of themes including consumer behavior, cultural heritage, and design innovation. Episodes touch on topics like the intersection of traditional festivals and modern branding, as seen in discussions about IKEA's Spring Festival designs and LEGO's cultural integration, as well as the rise of emotional consumption among Gen Z through products like Pop Mart art toys.
“Trending in China” is a podcast which dives into the latest buzz around Chinese economy and beyond.
In this episode of Trending in China, host Zhang Yiyi is joined by Guo Shanqiuyun 郭山秋韵, an overseas returnee and the honorary village head of Tangjiazhuang Village in east China’s Anhui Province.
Often called ”Village CEO,” Guo is also the founder of rural tourism projects in Anhui and Yunnan provinces.
In Part I, Guo shares her journey from studying abroad to diving headfirst into rural development in Huangshan’s Tangjiazhuang Village. Discover how youthful energy, creative collaborations and national policies are breathing new life into quiet villages.
This episode is co-hosed by Zhao Jinzheng 赵金正, a reporter based in Anhui, who loves to share on-the-ground insights from the province.
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This podcast, recorded on April 20, is available on Spotify, Apple Podcast and YouTube, among many platforms.
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