Power Up Your Life® | Powered by GoBundance | How to Make Your Marketing Actually Work: UGC, AI & Scaling Your Business | Ep. 88 with Nicolette McIntyre

💫 Welcome to Power Up Your Life®, Powered by GoBundance Women!

In this episode, Kelly Resendez and Mandy McAllister sit down with Nicolette McIntyre, co-founder and Chief Creative Officer of Milked Media, to unpack what is changing in marketing—and what business owners should actually be paying attention to.

In this episode, you’ll learn:

* Why UGC has become such an important part of paid social advertising

* The creative mistakes businesses are making with Meta ads

* How to audit your marketing strategy and create a more cohesive customer journey

* Where AI and ChatGPT fit into the future of marketing

* Why brand consistency builds trust

* How to make the path from seeing an ad to making a purchase easier

* Why business owners need to protect their mental and physical energy

* What to consider before scaling your team and expenses

* How referrals, education, podcasts, and personal branding can help grow a business

* Why remembering your wins matters during difficult seasons of entrepreneurship

The conversation also goes beyond marketing strategy. Nicolette opens up about the realities of scaling a business, dealing with imposter syndrome and difficult seasons, making better hiring decisions, protecting your energy, and knowing when you need to let go and build a team around you.

To connect with Nicolette:

https://www.milkedmedia.com/

https://www.linkedin.com/company/milked-media/

https://www.instagram.com/milkedmedia/

https://www.linkedin.com/in/nicolette-mcintyre

00:00 — Meet Nicolette McIntyre & Milked Media

01:07 — How AI Is Changing Marketing

02:19 — Why UGC Is So Important for Paid Ads

03:23 — Common Mistakes Businesses Make With Ads

05:04 — How to Audit Your Marketing Strategy

06:18 — Why UGC Builds Trust

07:53 — AI, SEO & the Future of Marketing

08:34 — The Reality of Being a Female Business Owner

10:12 — Self-Care, Energy & Business Growth

12:06 — Setting Boundaries to Protect Your Energy

13:22 — The Three Marketing Priorities for Growth

15:27 — How Much Should You Invest in Marketing?

17:15 — Making It Easy for Customers to Buy

19:07 — How to Scale Without Overextending

21:28 — Referrals, Content & Building a Brand

22:35 — Education as a Marketing Strategy

23:16 — Key Takeaways & Favorite Nuggets

24:08 — Connect With Nicolette & Final Thoughts

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