The paid media lab
The paid media lab
Podcast Description
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the go-to solution for combatting click fraud and invalid traffic.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
Podcast Insights
Content Themes
The podcast covers a variety of themes related to performance marketing, including product feed management, Google Ads optimization, and advanced metrics like POAS vs ROAS. Episode highlights include discussions on how to optimize product feeds at scale, the implications of Google's changes on Performance Max campaigns, and insights on competitor bidding strategies.
Season 2 of the Paid Media Lab Podcast will return May 21st 2025!
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
In this episode of the Paid Media Lab, we’re joined by Kirk Williams – founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert – to break down exactly how to optimise PMax for eCommerce success.
Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines.
Timestamps:
0:00 – Intro
3:55 – How PMax differs from other campaign types
6:29 – PMax campaign structures for shopify stores
13:57 – Feed optimization best practices
19:33 – How to get more insights from PMax
22:01 – Driving the most revenue from PMax
26:54 – Final thoughts
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Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
Disclaimer
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