The paid media lab
The paid media lab
Podcast Description
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the go-to solution for combatting click fraud and invalid traffic.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
Podcast Insights
Content Themes
The podcast covers a variety of themes related to performance marketing, including product feed management, Google Ads optimization, and advanced metrics like POAS vs ROAS. Episode highlights include discussions on how to optimize product feeds at scale, the implications of Google's changes on Performance Max campaigns, and insights on competitor bidding strategies.
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing – especially amongst younger audiences.
With TikTok’s exponential growth comes massive advertising opportunities. Statistics show that TikTok has more than 3.5 times the ad reach of X, with potential ad reach of almost 2 million users every month.
To help marketers capitalize on this, we caught up with Fiona Bradley (Founder of FB Comms) on the Paid Media Lab podcast to get her insights on what makes TikTok advertising tick(tok), mastering UCG, and more.
Timestamps:
0:00 – Coming up
0:13 – Intro
3:58 – Meta’s ‘No Ads’ subscription
6:38 – ‘AI enhanced’ Facebook ads
8:13 – Fiona’s approach to Black Friday
9:13 – What are TikTok Search Ads?
10:36 – What are GMV Max campaigns?
11:44 – The big opportunities for marketers
12:59 – Keyword targeting on TikTok
14:29 – How people search on TikTok
16:03 – Will TikTok Search overtake Google?
17:27 – Measurement & attribution in TikTok Search
18:43 – Common TikTok marketing mistakes
20:27 – Working with creators on TikTok
23:34 – Brand guideline advice for TikTok
26:34 – Does B2B / Lead Gen work on TikTok?
27:38 – Do YouTube Shorts work for B2B / Lead Gen?
28:53 – Key advice for marketers using TikTok
30:55 – Final thoughts & advice
Don't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/master-tiktok-ads
Follow Fiona on LinkedIn: https://www.linkedin.com/in/fiona-content-marketing/
Subscribe to the Lunio YouTube channel to make sure you don't miss an episode of the paid media lab podcast – or find us wherever you get your podcasts:
Watch on YouTube: https://youtu.be/jQcJERO-_DE
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
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