The paid media lab
The paid media lab
Podcast Description
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the go-to solution for combatting click fraud and invalid traffic.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
Podcast Insights
Content Themes
The podcast covers a variety of themes related to performance marketing, including product feed management, Google Ads optimization, and advanced metrics like POAS vs ROAS. Episode highlights include discussions on how to optimize product feeds at scale, the implications of Google's changes on Performance Max campaigns, and insights on competitor bidding strategies.
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In each episode, we speak to a leading paid media expert about the one strategy, approach, or tactic that has consistently delivered impressive performance improvements across their campaigns in recent months.
Presented by James Deeney and brought to you by Lunio, the ultimate anti-IVT tool.
Get more free PPC tools, webinars, and resources at:
https://www.lunio.ai/resource-library
”AI will take our marketing jobs”. How many times have you heard that in recent years?
Miles McNair (Founder of The PPC Hub & Co-Founder of PPC Mastery) joined us for the finale of Season 3 to explain why the future of marketing doesn't belong to AI – but marketers who can adapt and expand their skillset to offer more value than AI ever could.
Miles spoke about his framework – becoming a ”T-shaped Google Ads Specialist” in detail, explaining what you need to do to futureproof yourself and your marketing career going forward.
Timestamps:
0:00 – Coming up
1:33 – Intro
5:20 – Additional resources
6:46 – What is a T-Shaped Google Ads Specialist?
13:47 – How Miles became a T-Shaped specialist
18:42 – Optimizers vs. Maximizers
21:26 – Broadening your value proposition
29:09 – The AI risk for marketing jobs
32:12 – Key books & resources for marketers
37:00 – Should you be worries about the 'AI apocalypse'
44:56 – Zuckerberg's fully-automated marketing future
48:28 – One piece of advice for marketers right now
50:28 – Final thoughts
Don't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/futureproofing-yourself-as-a-t-shaped-marketer
Follow Miles on LinkedIn: https://nl.linkedin.com/in/milesmcnair
The PPC Edge Newsletter: https://www.ppcmastery.com/blog
The PPC Hub Community: https://www.ppcmastery.com/hub
Get more free PPC tools, webinars, and resources at: https://www.lunio.ai/resource-library
Disclaimer
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