In Episode 6 of From The Darkhorse’s Mouth, titled “The Matrix,” Dan and Carly Garzella are joined by Travis Schenck, Marketing Strategist at My Biz Niche, for a deep dive into what it really takes to build a high-performing digital marketing strategy in today’s fast-moving landscape.

Travis shares his approach to brand strategy – starting with business analysis, developing clear marketing plans, and crafting go-to-market strategies that actually move the needle. Together, they explore how strong creative foundations like brand identity, messaging, and website design directly impact visibility and conversion.

The episode also breaks down key visibility channels, including organic and paid social media, SEO, PPC, marketing automation, and even traditional media. Travis explains how to align platforms and campaigns with specific goals, and how to prioritize based on budget, audience, and ROI potential.

Looking ahead, the conversation highlights the importance of data, KPI tracking, and performance analysis to ensure your marketing efforts aren’t just creative – but measurable.

Whether you’re building a brand from scratch or trying to get more from your existing marketing, this episode is packed with actionable insights to help you plan smarter, execute better, and scale with confidence.

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