The 6ixcast
The 6ixcast
Podcast Description
Welcome to the 6ixcast! A podcast where we discuss where we talk about business, technology, socioeconomics and personal growth.
Podcast Insights
Content Themes
The show covers a variety of contemporary topics such as branding strategies, AI's role in business, the entrepreneurial mindset, personal resilience, social media dynamics, and the economic implications of innovations like fintech. Episodes offer in-depth analyses, with highlights including a discussion on brand equity with Ashley Konson and an exploration of AI in trust-building led by Chandra and Ashish of Voicera.
Welcome to the 6ixcast! A podcast where we discuss where we talk about business, technology, socioeconomics and personal growth.
Explore the Power of Branding with Award-Winning Educator, Marketing Professor, and Brand Expert Ashley Konson!
🔑 What you’ll learn:
✅ Why “Your Brand Is Your Business” – exploring branding as a core business strategy, not just a marketing function.
✅ Theoretical deep dive: Kotler’s customer-centric approach vs. Ehrenberg-Bass’s empirical science of branding, including mental availability, physical availability, and the 95-5 heuristic.
✅ The Double Jeopardy Law and why growth requires penetration, even for ultra-luxury brands.
✅ Tackling modern marketing challenges: Balancing short-term ROI with long-term brand equity in an AI-driven digital landscape.
✅ Is the traditional marketing funnel outdated? How to focus on customers not yet in the market for sustained growth.
Whether you’re an entrepreneur, marketer, or curious professional, this episode is a masterclass on building lasting brand value in today’s competitive ecosystem.
🎧 Tune in now! This episode may redefine how you think about your brand.
Catch more episodes of The 6ixcast here:
Spotify ➔ https://tinyurl.com/4z6jntwm
Follow Ashley Konson on LinkedIn ➔ /ashleykonson
Follow Waruna:
Instagram ➔ /warunak17
X ➔ /WKulawansha
LinkedIn ➔ /warunakulawansha
Follow 6IXSENSES:
Instagram ➔ /6ixsensesdx
X ➔ /6ixsensesdx
LinkedIn ➔ /6ixsenses
Facebook ➔ /6ixsenses
What’s keeping your business from growing?
Contact us for a quick 15-minute free consultation! https://6ixsenses.com/lets-connect/
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