Block by Block: A Show on Web3 Growth Marketing
Block by Block: A Show on Web3 Growth Marketing
Podcast Description
Each week, I sit down with the innovators and builders shaping the future of crypto and web3.Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.Let’s build something incredible, together. All onchain.
Podcast Insights
Content Themes
The podcast explores themes related to the evolution of cryptocurrency, blockchain technology, and their applications in various industries. Topics include community building in gaming, marketing strategies for crypto projects, storytelling in Web3, the challenges of interoperability, and the dynamics of crypto marketing during bear markets. Notable episodes feature community engagement strategies with Gabby Dizon of Yield Guild, marketing insights from Nate Cha of Eclipse, and the importance of storytelling with Dean from FortyIQ.
Each week, I sit down with the innovators and builders shaping the future of crypto and web3.
Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.
Let’s build something incredible, together. All onchain.
Oleg Fomenko–Earning Crypto One Sweat and Step at a Time with Sweat Economy
Summary
In this episode, Oleg Fomenko — co-founder of Sweat Economy — shares the story behind one of the most widely adopted health apps in the world. With over 150 million users, Sweat Economy has bridged the Web2 and Web3 divide by rewarding people for something simple: walking.
Oleg talks about how they built viral growth through real-world value, and why simplifying language and experience is key to onboarding the next wave of users into crypto. He also opens up about how Sweat evaluates blockchain partners, integrates AI for smarter engagement, and keeps its focus on building for problems — not just ideas.
From branding to sharding, user design to sustainable tokenomics, this conversation is a crash course in building consumer crypto products that actually scale.
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Takeaways
— Sweat Economy has over 150 million users — a major milestone for any health or crypto app
— The core idea is simple: walk more, earn more
— Their growth is powered by a clean, attractive value proposition
— AI plays a growing role in retention and experience personalization
— Reducing friction is crucial when transitioning users from Web2 to Web3
— Simple, intuitive language makes the product more accessible
— Their roadmap is rooted in user needs, not hype cycles
— Multi-chain support ensures flexibility and global accessibility
— Word-of-mouth continues to be their strongest growth engine
— Deep user insight drives every product decision
— Blockchain partner choices are based on UX, fees, and mobile readiness
— Transaction costs have a direct impact on retention
— Sharding is seen as a necessary step to scalability
— Mobile-first design is essential for mainstream adoption
— Branding must resonate beyond crypto-native circles
— Great products solve real problems — not just chase trends
— The UX must abstract away complexity for users
— Future-proofing is key to long-term viability
— Consumer crypto is still just getting started
— Sustainable token models are what will define the next wave
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Chapters
(00:00) Introduction to Sweat Economy
(07:08) The Journey to 150 Million Users
(16:00) Evolution of Sweat Economy and AI Integration
(32:33) User-Centric Approach and Language Simplification
(33:00) Evaluating Blockchain Partnerships
(39:08) The Importance of User Experience
(41:57) Mobile-First Approach in Web3
(48:50) Branding and Market Positioning
(53:52) Building Around Problems, Not Ideas
(59:53) Advice for Overcoming Challenges
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