Block by Block: A Show on Web3 Growth Marketing
Block by Block: A Show on Web3 Growth Marketing
Podcast Description
Each week, I sit down with the innovators and builders shaping the future of crypto and web3.Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.Let’s build something incredible, together. All onchain.
Podcast Insights
Content Themes
The podcast explores themes related to the evolution of cryptocurrency, blockchain technology, and their applications in various industries. Topics include community building in gaming, marketing strategies for crypto projects, storytelling in Web3, the challenges of interoperability, and the dynamics of crypto marketing during bear markets. Notable episodes feature community engagement strategies with Gabby Dizon of Yield Guild, marketing insights from Nate Cha of Eclipse, and the importance of storytelling with Dean from FortyIQ.

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.
Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.
Let’s build something incredible, together. All onchain.
Summary
In this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling developers to define which data stays private and which remains public. Gavin discusses how this flexibility opens new use cases in gaming, trading, and enterprise applications, while maintaining Ethereum compatibility. He also talks about privacy technologies like TEEs, the importance of developer adoption, and how privacy could reshape the future of on-chain trading and DeFi.
Takeaways
— TEN Protocol brings selective transparency to Ethereum smart contracts.
— Smart transparency gives developers fine-grained control over visibility of data.
— The developer experience is low friction and familiar to Ethereum builders.
— Key use cases include gaming, finance, and privacy-sensitive applications.
— Trusted Execution Environments (TEEs) ensure secure and private computation.
— Developer awareness and tooling are central to growth.
— Privacy is becoming a necessary layer in blockchain design.
— Enterprise adoption will follow as privacy standards mature.
— Competition spans both traditional and emerging privacy protocols.
— Private trading and dark pool-style DEXs may define the next era of DeFi.
Chapters
(00:00) Introduction to TEN Protocol and Its Purpose
(02:50) Understanding Smart Transparency
(05:37) Developer Experience and User Interaction
(08:14) Applications and Use Cases of TEN Protocol
(TEN:52) Privacy Enhancing Technologies and Their Importance
(13:24) The Future of Privacy in Blockchain
(16:02) Enterprise Adoption and Market Strategy
(18:48) Competitive Landscape and Differentiation
(21:38) Looking Ahead: Vision for TEN Protocol
(24:16) Community Engagement and Mainnet Launch
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![[PODCAST] Gavin Thomas on Smart Transparency on TEN Protocol Layer 2](https://storage.buzzsprout.com/eecnw53fuhh5nytl4qlqubwnasyi?.jpg)
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