Starting a business with no experience sounds like a risk—but for this week’s guests Nicklas Vang & Leopold Henriksen, it became their greatest advantage. With no background in supplements, the co-founders of SUPPLME questioned everything the industry took for granted—from outdated pill formats to poor absorption rates.In this episode, they share how a lockdown routine in Copenhagen sparked the idea of a supplement company, the reality of bootstrapping while working full-time, and how they turned scientific curiosity into a fully-fledged supplement brand. From failed manufacturers to bluffing their way into pitch meetings, Nicklas and Leopold prove that with enough grit, energy, and belief, you don’t need industry expertise to build something that matters.0:00 Paddle board conversations that sparked a business04:43 When casual ideas turn serious06:13 Balancing day jobs with startup dreams07:30 Securing crucial government funding08:28 Taking the leap to full-time founders09:44 The supplement industry’s dirty secrets11:09 Finding their place in a crowded market13:36 Understanding their ideal customer15:45 Startup life in Denmark18:51 Navigating co-founder relationships21:31 Early sales lessons and B2B focus23:48 Building the first team and community26:00 Breaking down the science behind their product29:35 Learning from early mistakes33:56 Why DTC failed and finding their path36:38 Landing their first major clients39:52 Creative ways to get meetings43:20 The high-pressure first big delivery44:11 The Antler experience and pitch insights45:55 Growing into confident founders48:08 Key takeaways from their journey49:10 Co-founding versus going solo