The Online Business Manager Show with Sarah Noked
The Online Business Manager Show with Sarah Noked
Podcast Description
Introducing The Online Business Manager Show, hosted by Sarah Noked—agency owner, OBM mentor, and founder of OBM School. This podcast offers an unfiltered look into the world of Online Business Managers and the strategies that drive successful business scaling.Each episode explores the systems, tools, and team dynamics essential for sustainable growth, while also addressing challenges like tech mishaps and the pressures of expansion. Sarah shares her extensive experience from over a decade in the industry, alongside insights from thriving OBMs, industry experts, and entrepreneurs.Whether you're an aspiring Online Business Manager, a seasoned professional, or an entrepreneur seeking to understand the behind-the-scenes operations that keep businesses running smoothly, The Online Business Manager Show provides actionable strategies and real-world stories to help you thrive without burning out.Tune in to gain the knowledge and confidence needed to elevate your role and make a significant impact in the online business world.
Podcast Insights
Content Themes
This podcast centers on online business management, exploring themes such as operational strategies, client management, and team dynamics. Episodes like 'A Day in the Life of an OBM' with Nina Reich discuss daily routines and challenges, while 'Why Some VAs Break Through' focuses on transitioning from Virtual Assistant roles to higher-value management positions, highlighting the evolving landscape of the industry.
Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business.
Whether you’re a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place.
At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively.
Each episode delivers real-talk insights and actionable takeaways to help you:
✔️ Build a sustainable and scalable OBM business
✔️ Elevate your role from “doer” to strategic partner
✔️ Lead remote teams with confidence
✔️ Support high-level clients without burning out
✔️ Create a backend that works—so the business owner doesn’t have to
📚 ADDITIONAL RESOURCES
Streamline your services with free trainings and toolkits:
https://www.obmschool.com/resources
🎓 BECOME AN ACCREDITED OBM
Learn more about our CPD-certified OBM Accreditation program:
https://www.obmaccreditation.com
In this episode of The OBM Show, I’m talking about one of the most common reasons discovery calls start to feel messy for OBMs and why it usually has far less to do with confidence than people think.
It often starts with a simple question: “What does working with you actually look like?”
And for a lot of Online Business Managers, that is the exact moment the call starts to unravel.
Not because they are not skilled.
Not because they do not know how to support a client.
And not because they are not good at what they do.
It is because knowing how to do the work and knowing how to clearly communicate the shape of the work are not the same thing.
In this episode, I’m unpacking why so many OBMs freeze when trying to explain what they do, how vague packages create confusing sales conversations, and why unclear offers often lead to scope creep, over-explaining, and drained capacity.
We’re also talking about what a stronger OBM package actually needs in order to position you as a leader instead of a catch-all support person.
In this episode, we talk about:
- Why so many OBMs struggle to clearly explain what they do on discovery calls
- The difference between a confidence problem and an offer design problem
- How vague packages lead to messy sales calls and confusing pricing conversations
- What a strong OBM package needs in order to create clarity for clients
- Why better boundaries will not fix an offer that lacks structure
- How to position your work around leadership, not just support
If you have ever walked away from a sales call feeling like you talked a lot without actually saying what mattered, this episode will help you understand why and what to shift next.
Thanks for tuning in to The OBM Show – your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.
If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.
✨ Ready to take the next step?
Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com
🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz
📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM
Until next time, keep building the business behind the business.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.