The Blooming Garden
The Blooming Garden
Podcast Description
Perfect for gardening enthusiasts at any level, this podcast is your companion to cultivating success and beauty in your own backyard or flower patch. Hosted by Jane Westoby from Fuchsia Blooms Florist and The Hampshire Seed Company.
Each episode is a treasure trove of practical tips, expert advice, and insider flower farming guides designed to help you sow and grow with confidence and harvest with pride. Whether you’re dreaming of rows of neat vegetables or cutting flowers for bouquets all year round, we’ll walk you through every step.
Let’s grow together!
Podcast Insights
Content Themes
The podcast covers a variety of horticultural topics including seed stratification, flower farming journeys, and pest management strategies, with episodes like Better Germination with Seed Stratification focusing on techniques for improving seed sowing success and Growing a Flower Farm discussing the challenges and triumphs of transitioning from personal gardening to professional flower farming. Each episode aims to empower gardeners with both knowledge and confidence in their cultivating efforts.
Perfect for gardening enthusiasts at any level, this podcast is your companion to cultivating success and beauty in your own backyard or flower patch. Hosted by Jane Westoby from Fuchsia Blooms Florist and The Hampshire Seed Company.
Each episode is a treasure trove of practical tips, expert advice, and insider flower farming guides designed to help you sow and grow with confidence and harvest with pride. Whether you’re dreaming of rows of neat vegetables or cutting flowers for bouquets all year round, we’ll walk you through every step.
Let’s grow together!
When you’re growing for everyone… you’re really growing for no one.
In this episode, I’m unpacking the power of finding your ICA — your Ideal Customer Avatar. This isn’t just a marketing buzzword. It’s about building a flower business that works for you — your lifestyle, your crops, and your goals.
I’ll share the mistakes I made in my early days (think late-night bouquet deliveries, impossible wedding requests, and those dreaded houses with no numbers 🙃), and why saying yes to everything nearly burnt me out. More importantly, I’ll walk you through how finding your ICA gives you the clarity and permission to say no — and focus on the customers who bring both joy and profit.
You’ll learn:
- Why finding your ICA matters more than just “choosing a niche”
- How to spot the red flags that an ICA doesn’t fit your business
- Examples of different flower farm ICAs — from high-end brides to weekly bouquet buyers
- How your lifestyle, location, and crop choices all shape your ICA
- Why pricing, vase life, and marketing should be tailored to your dream customer
Whether you’re just starting out or pivoting from chaos to clarity, this episode will help you stop spinning plates and start building a flower business that truly fits.
Links & Resources
Let’s Connect
If this episode was helpful, share it with another grower who’s feeling pulled in too many directions. And don’t forget to follow the podcast so you never miss a weekly dose of flower farming strategy.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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