In this episode, we dive into the remarkable journey of Tamara Mellon, co-founder of Jimmy Choo, and her impact on the world of e-commerce. From revolutionizing luxury footwear to pioneering direct-to-consumer strategies, Mellon’s story is a masterclass in innovation, marketing, and business resilience. Learn how she leveraged Hollywood, embraced digital transformation, and built a brand that continues to redefine the fashion industry.

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What You’ll Learn in This Episode

• How Tamara Mellon built the Jimmy Choo empire through innovative marketing
• The genius behind her red carpet strategy that made Jimmy Choo a global sensation
• Why she shifted to a direct-to-consumer model and what it means for e-commerce
• The power of pre-orders, drops, and limited-edition releases in modern retail
• How influencer marketing evolved from A-list celebrities to micro-influencers
• Key takeaways on branding, consumer psychology, and building a lasting business

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