For Leaders By Leaders
For Leaders By Leaders
Podcast Description
You’re a good leader. You might even be a great one. Whether you’re leading a team of one, two, or three thousand, how you lead determines whether you survive or thrive in the workplace. I’m Kathy Andrews, and this is the For Leaders, By Leaders podcast. We’re here for insightful conversations with real leaders, sharing inspiration and practical advice to help you unlock the best in yourself and those around you.
When you face those moments where you ask yourself, “What do I do?” or “How can I do better?”, this podcast is here to guide you. With interviews from influential leaders across industries—CEOs, entrepreneurs, authors, and thought leaders—we’ll dive into their personal stories, pivotal moments, and the strategies that led to their success. Each episode explores real-world scenarios, leadership challenges, and offers practical, actionable tools that you can apply immediately.
Think of this as a leadership coach in your pocket.
Join us on your favourite platform, and take your leadership to the next level.
Podcast Insights
Content Themes
The podcast explores a range of topics including toxic work environments, effective communication, performance culture, and diversity and inclusion. Episodes feature practical scenarios like navigating toxic leadership situations with guests like Megan Smith and inspiring teams during crises with experts like Steve Vanagas.
You’re a good leader. You might even be a great one. Whether you’re leading a team of one, two, or three thousand, how you lead determines whether you survive or thrive in the workplace. I’m Kathy Andrews, and this is the For Leaders, By Leaders podcast. We’re here for insightful conversations with real leaders, sharing inspiration and practical advice to help you unlock the best in yourself and those around you.
When you face those moments where you ask yourself, “What do I do?” or “How can I do better?”, this podcast is here to guide you. With interviews from influential leaders across industries—CEOs, entrepreneurs, authors, and thought leaders—we’ll dive into their personal stories, pivotal moments, and the strategies that led to their success. Each episode explores real-world scenarios, leadership challenges, and offers practical, actionable tools that you can apply immediately.
Think of this as a leadership coach in your pocket.
Join us on your favourite platform, and take your leadership to the next level.
What if the secret to hypergrowth isn’t about the latest marketing tools, but about completely abandoning your internal assumptions? In this episode, Michelle Rider, former Amazon marketing leader and creator of the Zero to 90 methodology, challenges leaders to stop believing their own story and start building from the customer’s perspective backwards.
From her humble beginnings, secretly writing down business terms at Kellogg to scaling marketing campaigns at global giants like Coca-Cola, Amazon, and Teladoc, Michelle reveals how she consistently doubled revenue by focusing on one core principle: putting yourself in the daily life of the consumer.
In this episode, we explore:
(00:00) Introduction
(03:45) Combining instinct, data, and trends for business growth
(05:20) The critical focus areas for rapid scaling
(07:03) The Xero to 90 methodology
(14:49) How AI tools like ChatGPT do not replace strategic thinking
(18:49) The Teladoc case study about customer-focused messaging
(25:52) Scaling strategies – repeat what works, stick to the top ideas
(29:54) Getting authentic customer language by solving their pain points
Connect with Michelle Rider here:
LinkedIn: https://www.linkedin.com/in/michellejrider/
Website: http://www.michelle-rider.com/
Article – How Telemedicine Helped Me Save My Son: https://www.linkedin.com/pulse/when-use-telehealth-services-michelle-rider/
Interested in developing more effective leadership skills? Connect with Cinga today here.
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