Chewing the Channel
Chewing the Channel
Podcast Description
Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate® WholesaleJoin us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!Join us for engaging discussions that inspire, educate, and challenge the norm!#ChewingTheChannel #BeDifferent #Authentic
Podcast Insights
Content Themes
The podcast explores various themes related to telecommunications, such as digital equity, customer retention strategies, and the impact of COVID on business. Specific episodes include discussions on maintaining diversity in the workforce, building resilient communities, and lessons learned from entrepreneurship, providing a mix of personal anecdotes and professional insights.

Welcome to “Chewing the Channel,” hosted by Will Goodall, Elevate® Wholesale Director
Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We’ll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.
Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.
Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you’re a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!
Join us for engaging discussions that inspire, educate, and challenge the norm!
#ChewingTheChannel #BeDifferent #Authentic
Arise, the King of Connectivity! From playground firecrackers to a purpose-driven business
Will sits down with Zen Internet CEO Richard Tang for a conversation that’s been a long time in the making.
Like many of our guests, Richard’s entrepreneurial streak started early, selling Chinese firecrackers in the playground. Fast forward through software engineering, his first business in a rented pre-fab office and eventually the founding of Zen, now home to more than 500 staff and wearing the crown in the UK’s independent, purpose-led telecoms space.
Richard talks openly about those early days, from renting his first office and discovering what an invoice actually was, to working seven days a week and learning what it really takes to build a sustainable business.
But the conversation goes beyond the usual entrepreneurial success story. Richard shares why Zen was founded with a long-term focus on people and planet, and how his thinking around happiness, culture and purpose has evolved over the years.
There’s also plenty on the telecoms industry, including Zen’s approach to sales commission, the rise of altnets and aggregation, and why Richard believes you have to be in the system if you want to help change it.
A candid conversation about entrepreneurship, purpose, leadership and the journey from a playground side hustle to one of the UK’s best-known independent ISPs.
Website: www.elevate.uk/wholesale
LinkedIn: Will Goodall
LinkedIn: Teigan Kemp
Phone: 0330 058 9530

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