Chewing the Channel

Chewing the Channel
Podcast Description
Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate® WholesaleJoin us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!Join us for engaging discussions that inspire, educate, and challenge the norm!#ChewingTheChannel #BeDifferent #Authentic
Podcast Insights
Content Themes
The podcast explores various themes related to telecommunications, such as digital equity, customer retention strategies, and the impact of COVID on business. Specific episodes include discussions on maintaining diversity in the workforce, building resilient communities, and lessons learned from entrepreneurship, providing a mix of personal anecdotes and professional insights.

Welcome to “Chewing the Channel,” hosted by Will Goodall, Head of Elevate® Wholesale
Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We’ll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.
Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.
Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you’re a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!
Join us for engaging discussions that inspire, educate, and challenge the norm!
#ChewingTheChannel #BeDifferent #Authentic
In our latest episode of Chewing the Channel, Andrew Wilson, a seasoned channel professional and current Sales Director at CityFibre, shared insights from his 27-year journey in the industry. Andrew talks us through his career journey to date, the importance of connection and the importance of work ethic over ego.
Andrew credits his grandfather for planting the seeds of his relentless work ethic early on. Doubling his pocket money when he had a job, encouraging both hard work and the value of earning. As the first in his family to attend university, he studied law with intentions of becoming a solicitor. But a passion for sales soon emerged when he worked in motor advertising and quickly became a top performer.
His career from there has been firmly rooted in the channel, where he’s built a reputation for results, people-first leadership and a refreshing lack of ego. For Andrew, success stems from being authentic and finding environments where you can truly be yourself. “If being yourself doesn’t fit in with the organisation you work for, then there is a disconnect.”
Mentorship has also played a huge role in Andrew’s journey, both in the traditional sense and through everyday interactions with colleagues. He maintains WhatsApp groups with former team members, to keep mutual support alive long after roles have changed.
Listen to the podcast for more about Andrew’s leadership style, and his thoughts on what makes CityFibre such a success.
Website: www.elevate.uk/wholesale
LinkedIn: Will Goodall
Phone: 0330 058 9530

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