Chewing the Channel
Chewing the Channel
Podcast Description
Welcome to "Chewing the Channel," hosted by Will Goodall, Head of Elevate® WholesaleJoin us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We'll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you're a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!Join us for engaging discussions that inspire, educate, and challenge the norm!#ChewingTheChannel #BeDifferent #Authentic
Podcast Insights
Content Themes
The podcast explores various themes related to telecommunications, such as digital equity, customer retention strategies, and the impact of COVID on business. Specific episodes include discussions on maintaining diversity in the workforce, building resilient communities, and lessons learned from entrepreneurship, providing a mix of personal anecdotes and professional insights.

Welcome to “Chewing the Channel,” hosted by Will Goodall, Head of Elevate® Wholesale
Join us as we sit down with industry experts to uncover their unique stories and the journeys behind their professional personas. We’ll call out the bullsh*t and carefully managed messages to explore the good, the bad and ugly truth about the channel.
Each episode delves into different trends shaping the telecom landscape, examining past transformations and future possibilities while exploring their potential impacts on Channel sellers.
Expect lively, insightful conversations filled with genuine insights and authentic experiences. Whether you’re a telecom veteran or just curious about the industry, our podcast promises to be fun and informative—tuning in will leave you inspired and ready to navigate the evolving world of wholesale telecoms!
Join us for engaging discussions that inspire, educate, and challenge the norm!
#ChewingTheChannel #BeDifferent #Authentic
In our latest episode of Chewing the Channel, Will sits down with Jonathan Walker, CEO of Access4, to unpack his journey from youngest-ever business apprentice at JCB to customer-centric excellence in UCaaS and SASBOSS.
Jonathan shares invaluable insights on:
The hustle mindset: finish school, get experience, and start earning.
- How interpersonal skills and the way you treat people shape your career.
- Loving early roles while knowing they’re stepping stones, not forever jobs.
Jonathan also speaks on the criticalities when setting up a new business; the importance of cracking on and generating revenue when launching, rather than waiting for perfection and potentially missing opportunities. Recruiting with honesty and defining your lane with co-founders and colleagues.
Jonathan also touches on the current market dynamics, the pressure to constantly be building recurring revenue streams, diversifying and mastering multi-vendor selling. As well as the challenges of evolving from an ISP to an MSP, especially for engineering and service teams.
Website: www.elevate.uk/wholesale
LinkedIn: Will Goodall
Phone: 0330 058 9530

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