The Experience Edge

The Experience Edge
Podcast Description
Hosted by Jochem van der Veer, customer-obsessed founder of TheyDo, this weekly podcast dives into conversations with senior professionals, pioneers, and industry leaders at the forefront of CX. Guests openly share their experiences on customer journeys, voice of the customer, customer-centric transformation, journey management, and best practices for lasting impact.
Podcast Insights
Content Themes
The podcast covers a wide range of topics within customer experience, including customer journey management, voice of the customer, and innovative business strategies. Notable episodes tackle subjects like the shift from product-centric to customer-centric approaches, the impact of AI on CX, and the importance of eliminating friction in customer interactions.

Hosted by Jochem van der Veer, customer-obsessed founder of TheyDo, this weekly podcast dives into conversations with senior professionals, pioneers, and industry leaders at the forefront of CX. Guests openly share their experiences on customer journeys, voice of the customer, customer-centric transformation, journey management, and best practices for lasting impact.
In this special edition of The Experience Edge, we bring together six of our most impactful guests in one powerful narrative, tracing the journey of CX transformation from leadership mindset to system change—and ultimately to measurable business impact.
What you’ll learn in this episode:
- Why vulnerable leadership and cross-functional trust are foundational to CX
- How to break down organizational silos to deliver seamless experiences
- The role of content, storytelling, and digital strategy in engaging customers
- Why measurement, experimentation, and feedback loops are critical for impact
- How AI enables real-time synthesis – and where human empathy still matters
- Who should truly own the customer journey (spoiler: it’s not just one team)
Featuring standout insights from top CX leaders who’ve led transformations inside complex enterprises, from healthcare to transportation, financial services to tech.
Whether you’re a CX strategist, product leader, or experience designer, this episode is your fast track to understanding what it really takes to evolve customer experience in 2025 and beyond.
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Explore Journey Management with TheyDo

Disclaimer
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