Tea Time With Tech Marketing Leaders
Tea Time With Tech Marketing Leaders
Podcast Description
This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them.
It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics.
Be sure to subscribe so you catch every episode as soon as it drops each week.
Podcast Insights
Content Themes
Explores digital marketing strategies, brand building, and the alignment of sales and marketing within tech sectors, with episodes addressing topics such as the challenges of fear and uncertainty in messaging, event marketing strategies for growth, and innovative approaches to building trust in buyer journeys.
Your go-to digital marketing toolkit: Tea Time with Tech Marketing Leaders Podcast.
In-depth discussions with leading voices in tech marketing, uncovering the challenges they face and the innovative solutions they’re implementing.
Our goal is to provide you with sincere value, perspectives, learnings, and transparent advice you can apply directly to your digital marketing strategy.
This podcast is a proud production of MKG Marketing (https://mkgmarketinginc.com). Our tailored digital marketing strategies for B2B SaaS organizations are transparent and measured: making every impression count.
Follow the action, updates, and learning snippets so you don’t miss out on a future episode: https://www.linkedin.com/company/ttwtml/about/?viewAsMember=true
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“You can’t wait until you’re ready to launch. The PR game is not the same anymore, and if you’re not feeding the LLMs now, you’re invisible later.”
Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online.
This one’s for marketers who care about impact, not just noise.
This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com
- (00:00) – Welcome & Intro to Carmen Harris
- (03:12) – Spin or Strategy? Carmen Breaks Down Startup Messaging
- (11:05) – RSA 2024: What Worked, What Didn’t
- (19:00) – Founders, Expectations & Event ROI
- (28:45) – Messaging That Moves the Needle (Not Just Feels Good)
- (34:30) – The Risks of Title Inflation and Comms Gaps
- (42:00) – How Early-Stage Startups Can Stand Out
- (48:15) – Why the PR Game Has Changed Forever
- (00:00) – Chapter 9
- (52:30) – Training the LLMs: Why Proprietary Research Wins
- (00:00) – Chapter 11
- (57:00) – Tools Carmen Actually Uses: Claude, Leaps & More
- (01:04:10) – Carmen’s Joy: Eagles Wins and Velvet Taco
- (01:06:00) – Wrap-Up & How to Connect
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