What does it really take to grow in the esthetics industry, stand out as a professional, and build a successful business? We're taking you inside ICES for honest conversations with industry leaders, innovative skincare brands, and working estheticians about where the industry is headed and what professionals need to know.

In this episode of Aesthetician Edit, Samantha sits down with Michael from Circadia to discuss career growth, the importance of education, finding your place in the industry, and why staying true to your brand's identity matters. He also shares what's ahead for Circadia in 2027 and their plans to bring estheticians closer to the brand through more intimate, behind-the-scenes experiences.

We also explore new technology with Plexer, discuss the importance of making smart equipment investments, and hear directly from estheticians about their treatment philosophies, business goals, and what they're looking to learn at ICES.

Plus, meet some of the brands creating products with purpose, including Jade Complexion, Odela, and Lip Smart, and learn the stories and inspiration behind their products.

In this episode, we discuss:

• Career growth and finding your lane as an esthetician

• Why getting licensed and understanding the treatment room matters

• Building visibility and your reputation through social media

• Staying authentic while evolving with the industry

• Why new estheticians should focus on mastering one specialty

• Circadia's plans and upcoming experiences for 2027

• Plexer technology and considerations before investing in devices

• Balancing relaxation with corrective skincare treatments

• The importance of treating inflammation and pigmentation

• Product development, innovation, and supporting independent estheticians

• Building meaningful relationships with brands and educators

Whether you're a new esthetician, an established solo practitioner, or a skincare professional looking to grow your business, these conversations offer valuable perspectives from different corners of the industry.

Because there's no single path to success in esthetics. The goal is to keep learning, stay curious, and find what works for YOU.

Welcome to Aesthetician Edit — where class is officially in session!

Follow us for more esthetics education, industry conversations, and honest discussions.

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