From The Trenches

From The Trenches
Podcast Description
Tired of generic business advice that doesn't move the needle? Tune in to "From The Trenches: Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now" – the podcast that brings you transformational insights from today's most successful entrepreneurs and business owners.
We're not here to rehash old theories or give you fluffy motivational speeches. Instead, we're bringing you real, actionable strategies that are working right now in the trenches of business.
Each week, we sit down with a different business owner or entrepreneur who's crushing it in their field. These aren't corporate bigwigs or retired CEOs – they're hands-on leaders who are out there every day, making things happen and driving their businesses forward.
Our guests share the exact tactics they're using today to dominate in areas like:
• Sales: Learn cutting-edge techniques to close more deals and boost your revenue.
• Marketing: Discover the latest strategies to reach your ideal customers and stand out in a crowded market.
• Mindset: Unlock the mental shifts that can take your business from surviving to thriving.
• Finances: Get a handle on the money moves that can make or break your business.
• Insurance: Understand how to protect your business assets and mitigate risks.
• Automation: Find out how to work smarter, not harder, with the latest tech and tools.
But we don't just scratch the surface. Our conversations dig deep into the nitty-gritty details of what's working now. You'll hear about:
• The exact sales scripts that are landing big clients
• The marketing channels that are delivering the best ROI
• The mindset exercises that help our guests overcome challenges and stay focused
• The financial strategies that are boosting profits and cutting costs
• The insurance policies that are saving businesses from potential disasters
• The automation tools that are freeing up time and increasing efficiency
• And so much more
What sets "From The Trenches" apart is our focus on immediate action. Every episode is packed with insights you can implement in your business today. No waiting, no complicated setups – just straightforward advice you can use to start seeing results fast.
Our host and serial entrepreneur, Scott Hartley, knows how to get to the heart of what matters. With his keen business sense and friendly interview style, he draws out the kind of practical, detailed information that can truly transform your business.
Whether you're a solo entrepreneur, a small business owner, or leading a growing company, this podcast is your shortcut to success. We're giving you a direct line to the brains of those who are crushing it right now in the real world of business.
So if you're ready to skip the theory and get straight to what's working today, this is the podcast for you. Subscribe now to "From The Trenches: Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now" and start learning the insider secrets that could take your business to th...
Podcast Insights
Content Themes
The podcast centers on practical entrepreneurship, with themes such as sales techniques, marketing strategies, financial management, and personal development. Specific episodes delve into topics like customer acquisition strategies, effective public speaking, automation in business, and mastering Facebook ads, providing listeners with clear, implementable insights.

Tired of generic business advice that doesn’t move the needle? Tune in to “From The Trenches: Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now” – the podcast that brings you transformational insights from today’s most successful entrepreneurs and business owners.
We’re not here to rehash old theories or give you fluffy motivational speeches. Instead, we’re bringing you real, actionable strategies that are working right now in the trenches of business.
Each week, we sit down with a different business owner or entrepreneur who’s crushing it in their field. These aren’t corporate bigwigs or retired CEOs – they’re hands-on leaders who are out there every day, making things happen and driving their businesses forward.
Our guests share the exact tactics they’re using today to dominate in areas like:
• Sales: Learn cutting-edge techniques to close more deals and boost your revenue.
• Marketing: Discover the latest strategies to reach your ideal customers and stand out in a crowded market.
• Mindset: Unlock the mental shifts that can take your business from surviving to thriving.
• Finances: Get a handle on the money moves that can make or break your business.
• Insurance: Understand how to protect your business assets and mitigate risks.
• Automation: Find out how to work smarter, not harder, with the latest tech and tools.
But we don’t just scratch the surface. Our conversations dig deep into the nitty-gritty details of what’s working now. You’ll hear about:
• The exact sales scripts that are landing big clients
• The marketing channels that are delivering the best ROI
• The mindset exercises that help our guests overcome challenges and stay focused
• The financial strategies that are boosting profits and cutting costs
• The insurance policies that are saving businesses from potential disasters
• The automation tools that are freeing up time and increasing efficiency
• And so much more
What sets “From The Trenches” apart is our focus on immediate action. Every episode is packed with insights you can implement in your business today. No waiting, no complicated setups – just straightforward advice you can use to start seeing results fast.
Our host and serial entrepreneur, Scott Hartley, knows how to get to the heart of what matters. With his keen business sense and friendly interview style, he draws out the kind of practical, detailed information that can truly transform your business.
Whether you’re a solo entrepreneur, a small business owner, or leading a growing company, this podcast is your shortcut to success. We’re giving you a direct line to the brains of those who are crushing it right now in the real world of business.
So if you’re ready to skip the theory and get straight to what’s working today, this is the podcast for you. Subscribe now to “From The Trenches: Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now” and start learning the insider secrets that could take your business to the next level.
New episodes drop every Thursday. Don’t miss out on your chance to get ahead of the curve. Tune in, take notes, and get ready to see real results in your business. Your success story starts here!
Former investigative reporter Ryan Paul Gibson pulls back the curtain on what really drives B2B buying decisions. Through thousands of in-depth customer interviews, he’s developed a research framework that helps companies find their ideal market and unlock dramatic growth.
Gibson shares the story of how one company was spinning its wheels trying to sell to software developers, until his research revealed a completely different – and far more lucrative – market of IT practitioners desperate for their solution. He breaks down the 10 key elements required to truly understand B2B buyers and build marketing programs that resonate.
This episode reveals:
- Why most companies completely misunderstand their target market
- The investigative interview techniques that uncover buyer motivations
- How to identify and capitalize on hidden market opportunities
- Building trust and credibility through deep customer understanding
- Practical ways to stay top-of-mind during long B2B sales cycles
- Converting research insights into effective marketing messages
Free Resources:
- Download the B2B Buyer Persona Guide at www.contentlift.io/b2b-buyer-persona-template
- Get 184 proven customer interview questions at www.contentlift.io/customer-interview-questions
Connect with Ryan on LinkedIn.

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