The Junction Box
The Junction Box
Podcast Description
Welcome to The Junction Box, the new podcast from award-winning technical PR agency, Stone Junction. Designed for professionals in public relations, marketing and the science, technology, engineering, and mathematics (STEM) industries, The Junction Box delivers expert advice, practical tips and engaging discussions to help businesses stay ahead.
Each episode explores cutting-edge technologies and the challenges facing today’s industries. Featuring insights from Stone Junction’s team of experts and guest speakers, listeners will gain valuable knowledge on key trends, best practices, and actionable strategies to thrive in their field.
Podcast Insights
Content Themes
The podcast explores themes such as the intersection of public relations and technology, career transitions within technical fields, and insights into manufacturing and automation industries. Specific episodes include discussions on the transition from journalism to marketing in engineering and the implications of automation on business operations, providing actionable strategies and perspectives for industry professionals.
Welcome to Junction Box: This is PR, the new podcast from award-winning technical PR agency, Stone Junction. Designed for professionals in public relations, marketing and the science, technology, engineering, and mathematics (STEM) industries, This is PR delivers expert advice, practical tips and engaging discussions to help businesses stay ahead.
Each episode explores cutting-edge technologies and the challenges facing today’s industries. Featuring insights from Stone Junction’s team of experts and guest speakers, listeners will gain valuable knowledge on key trends, best practices, and actionable strategies to thrive in their field.
In this episode of This is PR, Richard Stone, Lorna Farnell-Smith and Martin Deakin sit down to discuss the widening gap between GenAI experimentation and measurable business impact, following new ISBA research showing the proportion of advertisers scaling their AI use has stalled at 18 per cent for a second year running.
The conversation moves to a Guardian investigation into CT Group, the lobbying firm co-founded by Lynton Crosby, accused of paying journalists to place articles favourable to its clients. The panel weighs up what it means for trust in an industry with no mandatory code of conduct.
The episode closes on AI-washing, and the pressure PR teams are under to relabel ordinary automation as artificial intelligence to keep pace with the hype.
Disclaimer
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