Every rushed website build comes with the same promise: we’ll fix it later. This episode is about what “later” actually costs.

Allie Higgs, Workhorse’s Director of Web Services, breaks down the most common mistake companies make when rebuilding their website: setting the timeline too short – the kind of short that skips accessibility and performance to hit a date, then turns into a structural rebuild a year later.

She covers why custom builds take up to six months, what “we’ll fix it later” really costs, and the one question that separates a deadline-driven timeline from an outcome-driven one.

If you’ve ever been asked to cut a website timeline in half, send this to whoever asked.